@bachelorthesis{10336/10466, author = {Loaiza Saa, Isabella}, year = {2015}, url = {http://repository.urosario.edu.co/handle/10336/10466}, abstract = {The present work describes the organizational identity of a longstanding Colombian university –Universidad del Rosario –from the 1890’s until 1991. Such detailed description is performed with the aim to pose questions and point to the challenges that this university will face in educating the nation’s new generations for a developing knowledge society. The document also briefly outlines the main features of the knowledge society the characteristics of the universities in such society and Colombia´s current state towards it. Finally, some conclusions are drawn on the opportunities of change that the Rosarista identity will have to address in the 21st Century in order to maintain its relevance.}, keywords = {Identidad Organizacional}, keywords = {evolución organizacional}, keywords = {sociedad del conocimiento}, keywords = {Colombia}, keywords = {universidad}, title = {The Rosarista Identity. An Appraisal Towards the Knowledge Society ( 1890 - 1991)}, publisher = {Universidad del Rosario}, keywords = {Organizational identity}, keywords = {organizational evolution}, keywords = {knowledge society}, keywords = {Colombia}, keywords = {university}, }