@bachelorthesis{10336/12706, author = {Osorio Sánchez, Alejandra}, author = {Lozada Liñán, María Camila}, year = {2016}, url = {http://repository.urosario.edu.co/handle/10336/12706}, organization = {Universidad del Rosario}, keywords = {Plan digital de medios}, keywords = {Mercados}, keywords = {Reconocimiento}, keywords = {Posicionamiento}, keywords = {Estrategia Digital}, keywords = {Mercadeo}, keywords = {Segmentación}, title = {Plan digital : estrategias digitales para negocios}, publisher = {Universidad del Rosario}, }