@bachelorthesis{10336/12706,
author = {Osorio Sánchez, Alejandra},
author = {Lozada Liñán, María Camila},
year = {2016},
url = {http://repository.urosario.edu.co/handle/10336/12706},
organization = {Universidad del Rosario},
keywords = {Plan digital de medios},
keywords = {Mercados},
keywords = {Reconocimiento},
keywords = {Posicionamiento},
keywords = {Estrategia Digital},
keywords = {Mercadeo},
keywords = {Segmentación},
title = {Plan digital : estrategias digitales para negocios},
publisher = {Universidad del Rosario},
}