@bachelorthesis{10336/12716,
author = {Amaya Castro, Geraldine},
author = {Pataquiva Sierra, Paula Andrea},
year = {2016},
month = {11},
url = {http://repository.urosario.edu.co/handle/10336/12716},
abstract = {Nowadays, the competitiveness between companies is getting stronger. Therefore, companies must innovate in their processes to be kept on the market. However, in the current era and with the revolution in technology, digital has become a trend and a need for the business, which leads it to improve its positioning, embrace and get new customers. In this way, the digital environment is not an option in the moment to define the strategies of a company, is a need. The objective of this project is to apply the basic fundamentals of the digital frame, in order to propose a marketing plan that adjusts better taking into account the sector of the company and market in which it is thought to work, besides showing the impacts that this type of strategy has for the budget and costs inside the same one.},
organization = {Universidad del Rosario},
keywords = {Marketing digital},
keywords = {Estrategias},
keywords = {Redes sociales},
keywords = {Internet},
keywords = {Posicionamiento},
keywords = {Publicidad},
title = {Plan de medios digitales},
publisher = {Universidad del Rosario},
keywords = {Digital Marketing},
keywords = {Strategies},
keywords = {Social Networks},
keywords = {Internet},
keywords = {Positioning},
keywords = {Advertising},
}