@bachelorthesis{10336/13569, author = {Galindo, Jenifer}, author = {Blanco, Nataly}, author = {Castaño, Natali}, year = {2016}, month = {11}, url = {http://repository.urosario.edu.co/handle/10336/13569}, abstract = {In the following study, it will cover, from all pertinent points, the business idea for the development of the MediHealthy, a mobile application focused on providing support to the operative and manual activities performed by the medical staff. The platform would help to provide greater agility in the use of information, and in the decreasing of time invested in these activities. Therefore, here will be exposed the strength of the ideas, the adjustment of these to give a clear idea to the development of the application, with its respective market study, the research in macroeconomic terms, and the business and financial model proposed for its possible and probable operation within the market.}, keywords = {Innovación}, keywords = {Tecnología}, keywords = {Modelo}, keywords = {Aplicación}, keywords = {Logística Hospitalaria}, keywords = {Salud}, keywords = {Eficiencia}, title = {MediHealthy, Innovación en el sector de salud colombiano}, publisher = {Universidad del Rosario}, keywords = {Innovation}, keywords = {Business Model}, keywords = {Application}, keywords = {Health}, keywords = {Hospital Logistics}, keywords = {Efficency}, doi = {https://doi.org/10.48713/10336_13569 }, }