@bachelorthesis{10336/1462,
author = {Bernal Cruz, Ángela},
year = {2009},
url = {http://repository.urosario.edu.co/handle/10336/1462},
abstract = {Using a methodology provided by CIDEM- MALOKA, an integral analysis of the company has been done, with a projection in three target markets where an effective exportation could be executed.
As a result there are important activities that the company will make in order to obtain its middle and long term objectives.
The exportation plan methodology developed by CIDEM from the Universidad Del Rosario, is
formed by the realization of consulting processes in each productive process of the company to obtain improvement strategies to achieve international markets incursion.
This methodology is based on these components: First, a company diagnosis is made, where the strengths and weakness of the company are found, as well as explicit opportunities in the background to create action plans especially in the improvement areas of the company. Second, the company receives a particular consulting process its productive areas (this areas are described in the initial diagnosis). There, new strategies are created focused in the Vision and the Mission but lead to the international background. In this stage the production area and the business area are described, and also the marketing area focused on three specific countries with
potential clients for the product to export.
Finally, exterior trade and exportation plan are developed. These are made when the company is ready to incursion the international markets and competitive strategies are defined having in count the countries where are potential clients where the company completes successfully its
exportation strategies. Starting with this work, the current document will be used by Continental Trade as a tool that will
prepare the company to start its exportation process. For this reason the company will realize about its strengths and weakness and consequently it will direct its efforts to make its first exportation project.},
organization = {Bogotá (Colombia). Alcaldía Mayor. Secretaría de Desarrollo Económico},
organization = {Maloka},
organization = {Universidad Colegio Mayor de Nuestra Señora del Rosario. Facultad de Administración. Centro de Innovación y Desarrollo Empresarial. CIDEM},
keywords = {PLAN EXPORTADOR},
keywords = {EXPORTATION PLAN},
title = {Fase Plan Exportador Continental Trade},
publisher = {Universidad del Rosario},
keywords = {ESTRATEGIA COMPETITIVA},
keywords = {COMPETITIVE STRATEGY},
}