@article{10336/15282, year = {2013}, url = {http://repository.urosario.edu.co/handle/10336/15282}, abstract = {This paper aims to verify the theme of the imaginary present in the game "Privates", a Serious Game that has as one of the topic the prevention of Sexually Transmitted Diseases (STDs). For a broader understanding of the imaginary part of the theoretical reflections of Bakhtin, Durand, Haraway, Leão, Maffessoli, Malrieu, Machado da Silva, among others. In the perspective of virtual games, the references are from Huizinga, Murray and Maietti. The semiotic approach of Gramsci assists in the analysis of figuration, aesthetics and narrativity system. With the articulation between different knowledge was that real can rebuild an imaginary part of female body, take possession heroes figures linked to action and adventure, to teach how to build plural solutions in the fight against STD. It is characterized, as well as a new form of themes of science and health communication.}, keywords = {Imaginario; juegos; juegos serios; Comunicación en salud}, keywords = {Imaginário; Games; Serious Games; Comunicação de Saúde}, title = {Compositions and joints of the imaginary to the understanding of digital games that deal with health}, title = {Composiciones y articulaciones de lo imaginario para la comprensión de los juegos digitales que tratan sobre salud}, title = {Composições e articulações do imaginário para a compreensão dos jogos digitais que tratam de saúde}, publisher = {Universidad del Rosario / Universidad de Los Andes / Universidad Complutense de Madrid}, keywords = {Imaginary; Games; Serious Game; Health Communication}, }