@bachelorthesis{10336/18970,
author = {Álvarez Sánchez, Carlos José},
author = {Atehortúa Ospitia, Maria Catalin},
author = {Isidro Díaz, Nicolle Alexandra},
author = {Rivera Gallon, Maria Ximena},
author = {Rojas Lagos, Erika Nathalia},
year = {2018},
month = {12},
url = {http://repository.urosario.edu.co/handle/10336/18970},
abstract = {In order to apply the knowledge imparted by the Universidad del Rosario, under the "Advanced Program for Business Education" (PAFE) within the emphasis "Digital Strategies for Business", we present exclusively this academic research work developed by the group. VitalSports based on the product created by the namesake group Innovation in Marketing and Product Management. Next, you will see the approach of objectives for the strategy, the development of a "Buyer person", the digital analysis of competitors; as well as the content proposals and among other items that gave way to culminate this work, creating this strategy for a subsequent implementation.},
keywords = {Estrategia digital},
keywords = {Marketing digital},
keywords = {Buyer persona},
keywords = {Consumidor digital},
keywords = {Posicionamiento SEO},
keywords = {Posicionamiento SEM},
keywords = {Metadescripción},
title = {Vital Sports},
publisher = {Universidad del Rosario},
keywords = {Digital strategy},
keywords = {Digital marketing},
keywords = {Buyer},
keywords = {Email marketing},
keywords = {SEO},
keywords = {SEM},
doi = {https://doi.org/10.48713/10336_18970 },
}