@bachelorthesis{10336/2010,
author = {Nariño Molina, Lina Marcela},
author = {Peña Muñoz, Ivan Dario},
author = {Nieto Villegas, Laura Marcela},
year = {2010},
month = {7},
url = {http://repository.urosario.edu.co/handle/10336/2010},
abstract = {This report is based on an internal, structural and competitive analysis of Automundial S.A. for the purpose of evaluating in order to know it is the current situation over of its own activities and functions. Based on This analysis, will provide several different proposals intended would be established to contribute to with the company’s improvement of the company and gear up to focus its corporate strategies towards direction to on an internationalization process. To achieve this goal purpose, a comparison was carried out between two multinational companies of the tire retreading economy sector in Colombia, such as Michelin and Goodyear is presented. These companies are direct competitors of Automundial S.A. in the Colombian market. This analysis comparison  illustrates provides  a set of parallel which relates the activities and processes of these companies contrasted against to the operation and experience of Automundial S.A., considered as being the pioneer in the tire retreading economy sector in Colombia during the last 100 years. According to this, an internationalization model was proposed taking into account diverse different globalization theories discussed in this report that  which support academically support a direction the export route that should be followed by  Automundial S.A. should follow for its exports. Following At the end of this process, carried out by the company may establish, this internalization model could be set up as an export pattern taking into account the growth and maturity of the company within the economy sector before in the local market. Any company interested on internationalization process should must have an direction addressing scheme which that allows achieves setting up export processes of good or services to foreign markets, until develop locally production activities can be established in the target country.},
keywords = {Modelo},
keywords = {Internacionalización},
title = {Internacionalización de las empresas colombianas caso: Automundial S.A},
publisher = {Universidad del Rosario},
keywords = {International},
keywords = {Model},
}