@bachelorthesis{10336/34192, author = {Botía Rodríguez, Andrés Nicolás}, author = {Novoa Villalobos, Ana María}, year = {2022}, month = {2}, url = {https://repository.urosario.edu.co/handle/10336/34192}, abstract = {ON ROAD is an intermediation service between the supply and demand of people who want to rent a vehicle, car, or motorcycle, and those who are looking for additional income, which can be obtained by renting their own vehicle. Which is provided through an application or website that allows the provision of this throughout Colombia, although it has its main headquarters in Bogotá. Seeks that the rental process is easy and agile, with the possibility of finding an available vehicle at your fingertips, without the need to travel long distances or require a large amount of time in the car rental or delivery process and with great diversity of vehicles so that whoever rents the car can decide the one that best suits their needs, either in prices and / or categories. Its main objective is to propose a new type of vehicle rental, so that through a few steps through an application or website the vehicle is rented or rented and thus improves the rental service experience, maximizing benefits of having your own car and changing the traditional ideal of the vehicle that is reflected as an expense and not as an investment. Within the projection plans, it is initially for a trial period that will last approximately one year, or earlier if the results exceed expectations, during this time the services will be offered through the website. After the trial period, the results obtained will be examined and depending on the same, the following decisions may be adopted, firstly, the creation of an application that complements the alternative of electronic commerce proposed on the website, finding strategic allies that allow the provision of the service in a safe manner and increase the level of trust of the parties when making use of the service, which to a greater extent is directed in the field of insurance.}, keywords = {Rentar}, keywords = {Vehículos propios}, keywords = {Página web}, keywords = {Alquiler}, keywords = {Arrendatario}, keywords = {Ingresos adicionales}, keywords = {Aplicación para renta de vehículos}, title = {On Road}, publisher = {Universidad del Rosario}, keywords = {Rent a car}, keywords = {Own vehicles}, keywords = {App}, keywords = {Website}, keywords = {Additional income}, doi = {https://doi.org/10.48713/10336_34192 }, }