@bachelorthesis{10336/5354,
author = {Dangond Castro, Giannina},
author = {Vega Rendón, Carlos},
year = {2007},
url = {http://repository.urosario.edu.co/handle/10336/5354},
keywords = {658.4013},
title = {Aplicación del Balanced Scorecard en Centro Marcas Ltda.},
publisher = {Universidad del Rosario},
keywords = {Cuadro de mando integral},
}