@bachelorthesis{10336/990,
author = {Barco Gómez, Diana},
year = {2009},
month = {2},
url = {http://repository.urosario.edu.co/handle/10336/990},
abstract = {The company Carnexport looking to reach new markets with higher value added products, joined the program CIDEM, Maloka and Alcaldía Mayor de Bogota to make an export plan. With the support of the management team the consulting process turn out a plan to export products to three possible target markets, for each one they realized a market study’s and design strategies for enter to each markets. The export plan is supported by studies of logistics and costs that establish the selling price and average cost of transporting to determine if they are competitive and the company will reach the expects profits. Also, the team consulting developed a budget for begin the export plan that is structured for markets, so we can know the initial investment and the way to find a financial leverage.},
organization = {Bogotá (Colombia). Alcaldía Mayor. Secretaría de Desarrollo Económico},
organization = {Maloka},
organization = {Universidad Colegio Mayor de Nuestra Señora del Rosario. Facultad de Administración. Centro de Innovación y Desarrollo Empresarial. CIDEM},
keywords = {Carne Marinada},
keywords = {Estrategias de comercialización},
keywords = {Certificación HCCP},
keywords = {Frigorífico},
title = {Plan de Exportación Carnexport},
publisher = {Universidad del Rosario},
keywords = {Meat Marinade},
keywords = {Marketing strategies},
keywords = {HCCP Certification},
keywords = {Fridge},
}