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dc.contributor.advisorReyes-Ortiz, Giovanni-Efrain 
dc.creatorCastro Mora, Laura Marcela 
dc.date.accessioned2015-08-05T21:23:49Z
dc.date.available2015-08-05T21:23:49Z
dc.date.created2015-07-10
dc.date.issued2015 
dc.identifier.urihttp://repository.urosario.edu.co/handle/10336/10601
dc.descriptionLa teoría de redes de Johanson y Mattson (1988) explica como las pequeñas empresas, también conocidas como PyMes, utilizan las redes de negocio para desarrollar sus procesos de internacionalización. Es así que a través de las redes pueden superar sus limitaciones de tamaño para encontrar cierto tipo de fluidez y dinamismo en su gestión, con el fin de aprovechar los beneficios de la internacionalización. A partir del desarrollo y fortalecimiento de las relaciones dentro de la red la organización puede posicionarse en una instancia competitiva cada vez más fuerte (Jarillo, 1988). Según Forsgren y Johanson (1992), para los gerentes es importante coordinar la interacción entre los diferentes actores de la red, ya que a través de estas su posición dentro de la red mejora y así mismo el flujo de recursos será mayor. El propósito de este trabajo es analizar el modelo de internacionalización según la teoría de redes, desde una perspectiva cultural, de e-Tech Simulation una PyME “Born to be global” norteamericana. Esta empresa ha minimizado su riesgo de internacionalización, a través del desarrollo de acuerdos entre los diferentes actores. Al mejorar su posición dentro de la red, es decir al fortalecer aún más los lazos existentes y crear nuevas relaciones, la empresa ha obtenido mayores beneficios de la misma y ha logrado ser aún más flexible con sus clientes. Es por esto que a partir de este análisis se planteó una serie de recomendaciones para mejorar los procesos de negociación dentro de la red, bajo un contexto cultural. De igual forma se evidencio la importancia del papel del emprendimiento del gerente en los procesos de internacionalización, así como su habilidad para mezclar los recursos obtenidos de diferentes mercados internacionales para satisfacer las necesidades de los clientes.
dc.description.abstractThe Network Theory of Johanson and Mattson (1988) explains how Small Business Companies, also known as SMEs, use business networks to develop their international processes. Through these networks the companies may overcome their size limitations and take advantage from the benefits of internationalization. Through the development and strengthening of relations within the organization’s network, the company can be positioned in a competitive instance getting stronger within time (Jarillo, 1988). According to Forsgren and Johanson (1992), it’s important that the managers interact with different actors in the network in order to improve their position and thus flow of resources may be higher. The purpose of this paper is to analyze the internationalization model of e- Tech Simulation, a North American SME "Born to be Global", according to the network theory and from a cultural perspective. This company has minimized the risk of internationalization, through the development of agreements between the network actors. By strengthening the existing ties and creating new relationships, they improved their position within the network, and obtained greater benefits from it. This has allow them to become even more flexible with their customers, using it as a competitive advantage. Hence this paper proposes a series of recommendations in order for the company to improve their negotiation processes, within the network though a cultural perspective. Likewise through the analysis and investigation, this paper stress the importance of the management entrepreneurship role in the negotiation processes as well as their ability to optimize the resources gained from international market in order to meet their customer needs.
dc.description.sponsorshipUniversidad del Rosario
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectCultura
dc.subjectEmprendimiento
dc.subjectEmpresas "Born to be Global"
dc.subjectEstrategias de Negociacion
dc.subjectInternacionalizacion
dc.subjectProcesos de Negociacion
dc.subjectPymes
dc.subjectTecnologia
dc.subjectTeoria de Redes
dc.subject.ddcAdministración general 
dc.subject.lembAdministración de empresas
dc.subject.lembPequeña y mediana empresa
dc.subject.lembEmprendimiento empresarial
dc.subject.lembEmpresas internacionales
dc.titleAnálisis del modelo de Internacionalización de e-Tech Simulation según la teoría de redes
dc.typebachelorThesis
dc.publisherUniversidad del Rosario
dc.creator.degreeAdministrador de Negocios Internacionales
dc.publisher.programAdministrador de negocios internacionales
dc.publisher.departmentFacultad de administración
dc.subject.keywordCulture
dc.subject.keywordEntrepreneurship
dc.subject.keywordCompanies "Born to be Global"
dc.subject.keywordNegotiation Strategy
dc.subject.keywordInternationalization
dc.subject.keywordNegotiation Process
dc.subject.keywordSMEs
dc.subject.keywordTechnology
dc.subject.keywordNetwork Theory
dc.rights.accesRightsinfo:eu-repo/semantics/closedAccess
dc.type.spaTrabajo de grado
dc.rights.accesoBloqueado (Texto referencial)
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
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