La búsqueda del cambio social en la era digital: Activismo y expresión pública en Internet

Abstract

This article discusses the online public expression of activists, in local contexts. The objective of this paper is to describe the communication logics of activist groups in the global age, and to discuss them, based on three axes: the activist identities, the production logics, and the link among spaces of communication —Internet, the street and the media—. The theoretical framework of this research was situated in a sociocultural perspective of communication, in dialogue with sociology of social movements and political philosophy. Methodologically, I chose an ethnographical approach. Two cases of activists groups in Aguascalientes, Mexico, were analyzed. The findings let understand the communicative dimension of the activist identities, their amateur logics of production and the links among Internet, the urban public space, and the local media coverage.