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dc.creatorMorales, Álvaro 
dc.creatorOrtiz, Santiago 
dc.creatorMantilla, Cesar 
dc.creatorRodríguez Lesmes, Paul 
dc.creatorAndia, Tatiana 
dc.date.accessioned2020-04-28T21:19:41Z
dc.date.available2020-04-28T21:19:41Z
dc.date.created2020-04-28
dc.date.issued2020-04-28
dc.identifier.citationAndia, Tatiana; Mantilla, Cesar; Morales, Alvaro; Ortiz, Santiago; Rodríıguez-Lesmes, Paul. (2020) Extracting low-cost signals of quality control in community pharmacies: a simulated client study in Bogota. Universidad del Rosario, Department of Economics, Documentos de trabajo economía. 11 pp.
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/21804
dc.descriptionObjetivos: determinar si existe una diferenciación en la calidad del servicio entre las farmacias comunitarias en Bogotá. Métodos: Utilizamos la metodología de cliente simulado (N = 298) para evaluar si las farmacias comunitarias de Bogotá cumplen con las reglas de prescripción relacionadas con los medicamentos anticonceptivos. Los clientes simulados solicitaron una marca específica de píldoras anticonceptivas para su hermana menor. Resultados: el uno por ciento del personal de la farmacia pidió una receta cuando se solicitaron las píldoras. El cinco por ciento del personal hizo preguntas adicionales que indican conocimiento o interés en la correcta entrega de las píldoras (por ejemplo, la edad de la hermana o si las píldoras se recetaron para el acné). No encontramos diferencias por nivel socioeconómico o tipo de propiedad de la farmacia (empresa grande versus independiente). Las farmacias independientes tenían menos probabilidades de retratar un diploma de su químico, y la probabilidad de que su personal usara batas blancas también era menor. Conclusiones: la diferenciación de calidad de las farmacias comunitarias de Bogotá parece estar relacionada con señales simples asociadas con una imagen profesional, pero no con procedimientos reales que garanticen la seguridad de los consumidores.
dc.description.abstractObjectives: Determine whether there is differentiation on service quality accross community pharmacies in Bogota. Methods: We use the simulated client methodology (N=298) to assess whether Bogota's community pharmacies comply with prescription rules related to contraceptive medications. Simulated clients requested a specific brand of contraceptive pills for their young sister. Results: One per cent of the staff at the pharmacy asked for a prescription when the pills were requested. Five per cent of the staff made additional questions that signal knowledge or interest in correct delivery of pills (e.g., the sister's age or if the pills were prescribed for acne). We do not find differences by socio-economic level or type of ownership of the pharmacy (large firm versus independent). Independent pharmacies were less likely to portray a diploma of their chemist, and the likelihood that their staff wore white coats was also lower. Conclusions: Bogota's community pharmacies differentiation on quality appears to be related to simple signals associated with a professional image, but not with actual procedures that guarantee the safety of consumers.
dc.format.extent11
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.rightsAtribución-NoComercial-CompartirIgual 2.5 Colombia
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/2.5/co/
dc.sourcereponame:Repositorio Institucional EdocUR
dc.sourceinstname:Universidad del Rosario
dc.subjectPíldoras anticonceptivas
dc.subjectCliente simulado
dc.subjectDrogas
dc.subjectFarmacias
dc.subjectProductos farmacéuticos
dc.subject.ddcFarmacología & terapéutica 
dc.subject.ddcProducción 
dc.subject.ddcAdministración general 
dc.titleExtracting low-cost signals of quality control in community pharmacies: a simulated client study in Bogotá
dc.typeworkingPaper
dc.subject.keywordContraceptive pills
dc.subject.keywordSimulated client
dc.subject.keywordDrugs
dc.subject.keywordPharmacies
dc.subject.keywordPharmaceuticals
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.type.spaDocumento de trabajo
dc.rights.accesoAbierto (Texto Completo)
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dc.subject.jelI110
dc.subject.jelI150
dc.subject.jelI180
dc.contributor.gruplacGrupo de Investigaciones. Facultad de Economía. Universidad del Rosario
dc.relation.citationTitleSerie Documentos de trabajo. Economía


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Atribución-NoComercial-CompartirIgual 2.5 Colombia
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