Estrategias de internacionalización para los TLC
Summary
En este documento se presenta toda la propuesta para iniciar el proceso de internacionalización de la empresa Estopas e hilazas de Colombia, a través de 5 etapas desarrolladas por el CIDEM.
Abstract
This document presents the proposals to initiate the process of internationalization of the company Estopas e Hilazas from Colombia; this is done by developing market intelligence which allows evaluating the company's current situation in order to diagnose the current position in the global market. The first step is to develop a service selection tool for the international market, secondly elaborate a matrix of country selection and finally develops market intelligence.
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