La difusión de los intereses brasileños en Colombia, en el marco de la diplomacia cultural. 2006-2012

Abstract

The main aim of this study is to identify and analyze the mechanisms by which Brazil shaped and achieved it´s cultural foreign policy with Colombia; considering that the context country is decisive when putting into practice such a policy. For this reason, the text will examine three mechanisms of “soft power” that Brazil has used to realice this policy, these are; the Embassy, the enterprise and civil society. When the Embassy plays a role like a hinge, this is so important because it permits the interaction between two cultures. This analysis will identify the approach process between Brazil and Colombia. Also this report will focus on the strategy that Brazil has in South America, to strengthen it’s power and become more attractive it´s yours neighbors. Whereby, the soft power theory by Joseph Nye will be a theoretical will be the basis in this case study