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dc.contributor.advisorRivera Lozano, Miller 
dc.creatorBeltrán Segura, Jaime 
dc.creatorRomick Rodríguez, John David 
dc.creatorVelásquez Sarasty, Oscar Andrés 
dc.date.accessioned2014-08-04T21:43:30Z
dc.date.available2014-08-04T21:43:30Z
dc.date.created2014-07-11
dc.date.issued2014
dc.identifier.urihttp://repository.urosario.edu.co/handle/10336/8725
dc.descriptionEste trabajo recopila literatura académica relevante sobre estrategias de entrada y metodologías para la toma de decisión sobre la contratación de servicios de Outsourcing para el caso de empresas que planean expandirse hacia mercados extranjeros. La manera en que una empresa planifica su entrada a un mercado extranjero, y realiza la consideración y evaluación de información relevante y el diseño de la estrategia, determina el éxito o no de la misma. De otro lado, las metodologías consideradas se concentran en el nivel estratégico de la pirámide organizacional. Se parte de métodos simples para llegar a aquellos basados en la Teoría de Decisión Multicriterio, tanto individuales como híbridos. Finalmente, se presenta la Dinámica de Sistemas como herramienta valiosa en el proceso, por cuanto puede combinarse con métodos multicriterio.
dc.description.abstractThis study entails an academic literature review relevant to market entry and methodologies for decision-making for organizations which are searching for an Outsourcing supplier to enter to foreign markets. The way in which a firm plans its enter to a foreign market as well as perform proper quality data evaluation and strategy design determines their success or not. On the other side, the methodologies presented are focused on strategic level or organization vertical structure. It begins at simple methods through those based on the Multicriteria Decision-making Theory, both individually and hybrid ones. Finally, we exhibit the System Dynamics Theory as a useful tool but it can be fuzzy with multicriteria decision-making methods.
dc.description.sponsorshipUniversidad del Rosario
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.sourcereponame:Repositorio Institucional EdocUR
dc.sourceinstname:Universidad del Rosario
dc.subjectOutsourcing
dc.subjectMetodologías
dc.subjectMercado extranjero
dc.subjectEstrategia
dc.subjectDecisiones nivel estratégico
dc.subjectTeoría de decisión multicriterio
dc.subjectDinámica de sistemas
dc.subject.ddcAdministración general 
dc.subject.lembPlanificación estratégica
dc.subject.lembComercio exterior
dc.subject.lembSubcontratación
dc.subject.lembAdministración de empresas
dc.titleEl Outsourcing en la dinámica de sistemas hacia mercados extranjeros
dc.typebachelorThesis
dc.publisherUniversidad del Rosario
dc.creator.degreeAdministrador de Negocios Internacionales
dc.publisher.programAdministrador de negocios internacionales
dc.publisher.departmentFacultad de administración
dc.subject.keywordOutsourcing
dc.subject.keywordMethodologies
dc.subject.keywordForeign Market
dc.subject.keywordStrategy
dc.subject.keywordStrategic level decisions
dc.subject.keywordMulticriteria Decision-making theory
dc.subject.keywordSystem Dynamics
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.type.spaTrabajo de grado
dc.rights.accesoAbierto (Texto completo)
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
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