Perdurabilidad empresarial
Summary
Todas las empresas buscan ser perdurables y mantenerse en el mercado, a pesar de las situaciones adversas que se pueden presentar tanto por condiciones internas de la empresa o por condiciones externas, por lo tanto la perdurabilidad de las empresas siempre se ve amenazada. En razón del cuestionamiento del por qué unas empresas son mas perdurables que otras, el Grupo de Investigación de Perdurabilidad Empresarial (GIPE) de la Universidad del Rosario estudian los factores que permiten la perdurabilidad de las empresas para determinar cuáles de esos factores pueden tomarse en cuenta en un indicador que permita medir la perdurabilidad de una empresa.
Abstract
All companies seek to have longevity and to stay in the market for a long time, despite adverse situations that may occur both internal conditions of the company or by external conditions; therefore the sustainability of companies is always threatened. In questioning the reason of why some companies are more durable than other the Research Group of Durability (GIPE by its name in spanish) at the University of Rosario, is studying the factors that enable the sustainability of companies to determine which of these factors may be considered in an indicator to measure the longevity of a company.
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