My Bowl

Salamanca Cárdenas, Daniela; Castelblanco Domínguez, Junio Andrés

doi:https://doi.org/10.48713/10336_12832

Ítem

Acceso Abierto

My Bowl

http://repository.urosario.edu.co/handle/10336/12832
https://doi.org/10.48713/10336_12832

Autores

Salamanca Cárdenas, Daniela

Castelblanco Domínguez, Junio Andrés

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Fecha

2017-01-16

Editor

Universidad del Rosario

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Resumen

My bowl es un proyecto que nace a partir de la búsqueda de nuevas y mejores formas de alimentación, sin necesidad de pertenecer a un estilo de vida fitness, sino que al contrario, se basa en el interés por encontrar y ofrecer una opción de alimentación de forma balanceada, práctica, rápida, personalizada, fresca y funcional, enfocado en los smoothies de fruta, con el propósito de lograr un bienestar general.

Abstract

My Bowl is a project that was born from the search for ways to feed itself better without involving into a fitness lifestyle, but simply focusing on the interest in finding ways to eat in a balanced way without resorting to strict diets, to achieve a state of wellness. Once a tendency was found for the consumption of fruit blends in juices due to their high nutritional benefit. The idea of making fruit shakes or smoothies arose with the possibility of mixed it with other types of food. This way the Smoothie Bowl concept emerged. The target audience for this business idea are all those people, whose social status are between 4 and 6, mostly working in offices in the north of Bogota, and looking for a fast, healthy and different food option, and that can match with their tastes. Therefore, My Bowl is customized by each customer, who is the one who decides how to prepare their mix. For the development of this project, an initial investment of $ 35,960,000 (thirty-five million nine hundred sixty thousand Colombian pesos) is required, representing the cost of the point of sale plus the initial inventory investment and the fees that will be awarded to those who are rendering service. It is projected that My Bowl will have a period of recovery of the investment during the third year.