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Lady Rider Shop

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Autores
Vargas Gomez, Yury Andrea
Manrique CaƱon, Angie Katerine

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Fecha
2017-01-13

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Editor
Universidad del Rosario

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Resumen
Lady Rider Shop es una tienda comercializadora que nace para satisfacer la necesidad que tienen las mujeres motociclistas a la hora de adquirir sus elementos de protecciĆ³n y accesorios, ubicada en la ciudad BogotĆ”, lugar que ha tenido durante los Ćŗltimos aƱos un crecimiento muy fuerte en la industria automotriz y mĆ”s especĆ­ficamente en el mercado de motociclismo en general con ventas que al aƱo 2015 superan las 440.000 unidades de motos segĆŗn la Secretaria de Movilidad. Lady Rider Shop serĆ” para el 2020 la opciĆ³n nĆŗmero uno de compras de las mujeres motociclistas pues es la Ćŗnica tienda que ofrece un portafolio de productos totalmente pensando en ellas, en sus gustos, la forma de su cuerpo, en sus estilos y colores favoritos.
Abstract
This is a theme that its founders know perfectly well, since it is also women who change public transport by a two-wheeled vehicle and empathically understand the difficulties women face in finding their elements. That is why we have created a theme in this area, a space in which customers can share their experiences and experiences peacefully, because Lady Rider Shop is not a store that sells products, it is one that sells a real motorcycle experience. By belonging to an industry where the importance of the community is very evident, clients who send them through these channels, attend events, promote influential people, confer benefits to members of official clubs and use traditional communication channels. Our business expects sales of $ 263,018.5 billion for the first year, growth for the second of 14.29% and the third 10.79% for a present value of $ 3,542,338 and an internal rate of return of 23.25% per year compared With the rate offered by the market of 15% and the investment recovered in the third year with the estimated sales that we proposed.
Palabras clave
Tienda comercializadora , Mujer motociclista , Colombia
Keywords
Marketer shop , Woman motorcyclist , BogotĆ”
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