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DATNA: Disregarded alternatives to a negotiated agreement, a proposal for negotiation theories

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Autores
Socorro F.O.
Reyes Ortíz, Giovanni Efraín
Trujillo R.A.

Fecha
2019

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Revista Espacios

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Abstract
When studying the negotiation process, it is imperative to establish the BATNA and the WATNA, without forgetting the MLATNA and the WATNA; however, for the authors, these four alternatives are not enough, because it seems that an additional step in the process could allow the exploration of a greater number of options if none of the scenarios above occur and that is why they are proposing the DATNA, or disregarded alternatives for a negotiated agreement, for its acronym in English. © 2019.
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Keywords
Agreement , Alternative , Disregard , Negotiation
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