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El cambio estratégico de Royal Dutch Shell frente a la transición energética global: ¿Rumbo a un nuevo modelo de negocio?

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dc.contributor.advisorSanabria Rangel, José Mauricio
dc.creatorGómez Hernández, Juan David
dc.creator.degreeMagíster en Administraciónspa
dc.creator.degreetypePart timespa
dc.date.accessioned2021-01-18T17:19:23Z
dc.date.available2021-01-18T17:19:23Z
dc.date.created2020-12-16
dc.descriptionEste documento reporta los fundamentos, el proceso seguido y el resultado final de una investigación realizada con el fin de aportar al incremento del actual nivel de comprensión acerca de los procesos de cambio estratégico en la industria del petróleo. Esto, en el marco de las nuevas circunstancias a las que esta industria se enfrenta. Se realizó un estudio detallado, sistemático y profundo de un caso único centrado en la Royal Dutch Shell. Esta compañía es una de las protagonistas mundiales del sector y de sus principales transformaciones a lo largo de su historia. El trabajo realizado a lo largo de un año y medio, desde una aproximación epistemológica interpretativista y una metodología cualitativa, permitió producir un amplio acervo de material empírico verdaderamente fundamental. Este fue analizado temáticamente de manera detallada, sistemática y rigurosa. Los resultados resaltan la existencia de tres temas esenciales que definen el cambio estratégico de Shell: 1) la enacción, 2) la dialéctica y 3) el liderazgo moral enfocado al valor compartido. Cada uno de estos se articula, respectivamente, con tres tensiones y conceptos análogos propios del mundo del petróleo: 1) “determinismo-voluntarismo” y “recurso natural”, 2) “interés particular-interés general” y “refinamiento” y 3) “tradición-renovación” y “combustible”. Estos hallazgos permiten proponer una representación gráfica del modelo conceptual o comprensión que resulta también de la teorización realizada acerca del fenómeno estudiado.spa
dc.description.abstractThis document reports the foundations, the process followed and the final results of a research carried out in order to contribute to the increase of the current level of understanding about the processes of strategic change in the oil industry. This, within the framework of the new circumstances this industry is facing. A detailed, systematic, and in-depth study of a unique case focused on the Royal Dutch Shell was conducted. This company is one of the world leaders in the industry and of its main transformations throughout its history. The work carried out over a year and a half, from an interpretative epistemological approach and a qualitative methodology, allowed us to produce a wide amount of truly fundamental empirical material. This was analyzed thematically in a detailed, systematic, and rigorous way. The results highlight the existence of three essential themes that define Shell’s strategic change: 1) enaction, 2) dialectics, and 3) moral leadership focused on shared value. Each one of these is articulated, respectively, with three tensions and analogous concepts typical of the world of oil: 1) “determinism-voluntarism” and “natural resource”, 2) “particular interest-general interest” and “refining”, and 3) “tradition-renewal” and “fuel”. These findings allow us to propose a graphic representation of the conceptual model or understanding that also results from the theorization made about the studied phenomenon.spa
dc.description.embargo2023-01-18 01:01:01: Script de automatizacion de embargos. info:eu-repo/date/embargoEnd/2023-01-17
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dc.identifier.doihttps://doi.org/10.48713/10336_30766
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/30766
dc.language.isospaspa
dc.publisherUniversidad del Rosariospa
dc.publisher.departmentEscuela de Administraciónspa
dc.publisher.programMaestría en Administración MBAspa
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subjectIndustria de los hidrocarburosspa
dc.subjectCambio climáticospa
dc.subjectDesarrollo sostenible en el sector petrolerospa
dc.subjectEnergías renovablesspa
dc.subjectRoyal Dutch Shellspa
dc.subjectTransición energéticaspa
dc.subject.ddcAdministración generalspa
dc.subject.keywordHydrocarbon industryspa
dc.subject.keywordClimate changespa
dc.subject.keywordSustainable development in the oil sectorspa
dc.subject.keywordRenewable energyspa
dc.subject.keywordRoyal Dutch Shellspa
dc.subject.keywordEnergy transitionspa
dc.titleEl cambio estratégico de Royal Dutch Shell frente a la transición energética global: ¿Rumbo a un nuevo modelo de negocio?spa
dc.title.TranslatedTitleRoyal Dutch Shell´s strategic change in the face of the global energy transition: towards a new business model?eng
dc.typemasterThesiseng
dc.type.documentAnálisis de casospa
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTesis de maestríaspa
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