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How can strategic philanthropy contribute to innovation for companies

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dc.contributor.advisorMarais, Magalie
dc.creatorMatteucci, Alessandro
dc.creator.degreeAdministrador de Negocios Internacionales
dc.date.accessioned2015-03-25T17:28:37Z
dc.date.available2015-03-25T17:28:37Z
dc.date.created2014-05-07
dc.date.issued2014
dc.descriptionThis investigation proposes to explore the existing link between a strategic conception of philanthropy and innovation. Indeed, the nature of the research question relies on an unexplored field in the CSR and Innovation management academic literature. It starts with the interest to know which the benefits are for a firm encouraged to invest strategically in philanthropy. In this regard, the analysis contributes in fitting this gap by following different objectives in an exploratory perspective. Throughout the research it will be analyzed the concept and the current and past contributions on the different branches of innovation (product innovation, managerial innovation, technological innovation), to accentuate the relation between an accurate strategic approach to philanthropy and the impact on the organizational value. Indeed, analyzing philanthropic innovation may provide insights about business opportunities and notions related to social investments and profit. That aspect includes the link between those strategic decisions that a firm can use to maximize those investments as it was part of their core business. It also proves the existing link between CSR and innovation, and the possibilities that the enterprises have towards this subject.spa
dc.description.abstractAs a specific component of Corporate Social Responsibility, philanthropy can impact strongly the ability of an organization to change and innovate on diverse aspects, a subject for which only a few researches have attended in the academic literature. This investigation proposes to explore the existing link between a strategic conception of philanthropy and innovation. Indeed, the nature of the research question relies on an unexplored field in the CSR and Innovation management academic literature. It starts with the interest to know which the benefits are for a firm encouraged to invest strategically in philanthropy. In this regard, the analysis contributes in fitting this gap by following different objectives in an exploratory perspective. Throughout the research it will be analyzed the concept and the current and past contributions on the different branches of innovation (product innovation, managerial innovation, technological innovation), to accentuate the relation between an accurate strategic approach to philanthropy and the impact on the organizational value. Indeed, analyzing philanthropic innovation may provide insights about business opportunities and notions related to social investments and profit. That aspect includes the link between those strategic decisions that a firm can use to maximize those investments as it was part of their core business. It also proves the existing link between CSR and innovation, and the possibilities that the enterprises have towards this subject.eng
dc.description.sponsorshipGroupe Sup de Co Montpellier Business Schoolspa
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_10308
dc.identifier.urihttp://repository.urosario.edu.co/handle/10336/10308
dc.language.isospa
dc.publisherUniversidad del Rosariospa
dc.publisher.departmentFacultad de administraciónspa
dc.publisher.programAdministrador de negocios internacionalesspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
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dc.rights.ccAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
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dc.source.instnameinstname:Universidad del Rosariospa
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subjectSustainable developmentspa
dc.subjectCorporate social responsibilityspa
dc.subjectInnovationspa
dc.subject.ddcAdministración general
dc.subject.keywordCorporate Social Responsibilityeng
dc.subject.keywordInnovationeng
dc.subject.keywordGeneral Electriceng
dc.subject.lembAdministración de empresasspa
dc.subject.lembResponsabilidad social de las empresasspa
dc.subject.lembOrganizaciónspa
dc.titleHow can strategic philanthropy contribute to innovation for companiesspa
dc.typebachelorThesiseng
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTrabajo de gradospa
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