Using franchising to take your business international. ICC strategies and guidance for master franchising, area development and other arrangements

Abstract

Building an international network can bring great rewards, not only in terms of profits, but also by increasing brand awareness. It allows growth and support using local companies’ capital. This book provides practical guidance on why, when and how a franchisor should go international. Aimed at franchisors that already have a multi-unit operation that has proven successful in one market, this guide will help you to decide whether or not to take the next step. With a truly global perspective, the authors and correspondents from all corners of the globe have taken into account the difference between common law and civil law as well as the amount of legislation in different countries and states. Written in an accessible style, the text covers the myriad of legal and business questions a franchisor should consider in detail.