Ítem
Acceso Abierto
Oportunidades de negocios del mercado petcare en Colombia
Título de la revista
Autores
Díaz Castro, Daniel Mauricio
Fecha
2025-12-09
Directores
Rivera Rodríguez, Hugo Alberto
ISSN de la revista
Título del volumen
Editor
Universidad del Rosario
Buscar en:
Métricas alternativas
Resumen
El presente documento presenta una investigación acecrca de oportunidades de negocio encontradas en el mercado del petcare en Colombia. El trabajo implementa un analisis sectorial que destaca aquellos espaxios blancos en el mercado de mascotas, principalmente en lo referente al segmnento de productos para mascotas,
Abstract
The following paper presents a research and analysis about the business opportunities in the Colombian Petcare market, focusing on the big retailers of the pet market. The profile of six of the most important competitors in the industry was analyzed. The competitors analyzed were the following: Puppis, Laika, Petcol, DogKat, Animals and Kanu Pet. Those businesses are not only key competitors and leaders in the industry, but they also have financial statements easy to access that aid to formulate the sectorial analysis. The following document presents a sectorial analysis through a methodology that involves the lifting of the competitive panorama. Also, the possible business opportunities are considered, contemplating a set of necessities, varieties and distribution channels that are characteristic of the industry. The paper focused, mainly, on the products segment of the Petcare market in Colombia.
Palabras clave
Oportunidades de negocio , Petcare , Innovación , Productos de mascotas
Keywords
Business opportunities , Petcare , Innovation , pet products
