Ítem
Solo Metadatos
Consequences' function on the alteration of pilot brands hierarchies
| dc.creator | Gómez-Díaz J.A. | spa |
| dc.creator | Pérez Acosta, Andrés Manuel | spa |
| dc.date.accessioned | 2020-05-26T00:00:26Z | |
| dc.date.available | 2020-05-26T00:00:26Z | |
| dc.date.created | 2010 | spa |
| dc.description.abstract | Consequences' function on the alteration of brands hierarchies (positioning) was examined from an operant perspective of symbolic behavior. Brands memory, preference, and purchase intention were compared between experimental and control groups. Experimental group received training, with informative consequences, of six functionally equivalent classes of stimuli. Control group was exposed to a similar procedure, without informative consequences. It was found that informative consequences were positively associated with alteration in memory, preference, and purchase intention hierarchies, unlike from the absence of such consequences. It also discusses the consequences' role in formation as well as in derived hierarchies alteration. | spa |
| dc.format.mimetype | application/pdf | |
| dc.identifier.issn | 20070802 | |
| dc.identifier.issn | 01854534 | |
| dc.identifier.uri | https://repository.urosario.edu.co/handle/10336/23222 | |
| dc.language.iso | spa | spa |
| dc.relation.citationEndPage | 16 | |
| dc.relation.citationIssue | No. 1 | |
| dc.relation.citationStartPage | 1 | |
| dc.relation.citationTitle | Revista Mexicana de Analisis de la Conducta | |
| dc.relation.citationVolume | Vol. 36 | |
| dc.relation.ispartof | Revista Mexicana de Analisis de la Conducta, ISSN:20070802, 01854534, Vol.36, No.1 (2010); pp. 1-16 | spa |
| dc.relation.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-79951759207&partnerID=40&md5=8ff3066da38535ce388b7019e8e56b78 | spa |
| dc.rights.accesRights | info:eu-repo/semantics/openAccess | |
| dc.rights.acceso | Abierto (Texto Completo) | spa |
| dc.source.instname | instname:Universidad del Rosario | spa |
| dc.source.reponame | reponame:Repositorio Institucional EdocUR | spa |
| dc.subject.keyword | Brand positioning | spa |
| dc.subject.keyword | Memory | spa |
| dc.subject.keyword | Preference | spa |
| dc.subject.keyword | Purchase intention | spa |
| dc.subject.keyword | Stimuli functional equivalence | spa |
| dc.title | Consequences' function on the alteration of pilot brands hierarchies | spa |
| dc.title.TranslatedTitle | Función de las consecuencias en la alteración de jerarquías de marcas experimentales | spa |
| dc.type | article | eng |
| dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | |
| dc.type.spa | Artículo | spa |
