Diseño de un Plan de Mercadeo para Slip Ltda. Asesores de Seguros

Abstract

The overall objective of this document is to develop a marketing plan that helps keeping and increase the number of organization`s customers, translating this into a gradual rising on sales of the Company Slip Ltda through the design and generation of marketing strategies based on the exploitation of existing services portfolio and the expansión of the range of current offered insurance with the ultimate aim of attracting a greater number of new customers, avoiding the possible takeover of the business by other multinationals, ensure the sustainability of the organization over the time and optimization of utilities of the Company through the benefits of the premium payment. Therefore, this work focuses on: analizing the economic environment of the Company Slip Ltda. showing the current situation of the sector and introducing to the opportunities and threats presented , identifying target market niches into which strategies and services in seek of potentiation are going to be directed, exploration of the Company`s capacity of generating added value to it`s clients, defining strategies and tactics which direct de organization to get results from the marketing mix tools and approaching and setting of a calendar to apply the strategies along with the projection of the required budget for that.