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Agash

Título de la revista
Autores
Vergara Vergara, Laura Cristina
Vergara Vergara, Felipe Andres

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Fecha
2020-02-03

Directores
Pulido Castelblanco, Angela Patricia

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Editor
Universidad del Rosario

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Resumen
La idea de nuestro emprendimiento fue que la marca estuviera enfocada, principalmente, en promover el empoderamiento de las mujeres al momento de vestirse; que estas se sientan seguras de sí mismas; y más que una compra, tengan una experiencia de asesoramiento, puedan desconectarse de la ciudad y dedicarse completamente a ellas. Hoy Agash es una empresa que comercializa ropa femenina, les ofrece a las mujeres calidad, tendencia, moda y vanguardia.
Abstract
Agash is the product of the dream of three Colombian brothers who love fashion, entrepreneurship, experience and learning, that we want to create our own brand, which was born in August 2016. The idea of our venture was that the brand was mainly focused on promoting women`s empowerment when dressing; that they feel sure of themselves; and more than a purchase, they have an advisory experience, they can disconnect from the city and dedicate themselves completely to them. Today Agash is a company that sells women`s clothing, offering women quality, trends, fashion and avant-garde. The brand`s main sales channel is social media and a private showroom by appointment, where customers have the opportunity to see all the clothes and the ease of being able to measure themselves and choose what they like best. Agash has managed to have almost 6 000 followers and has worked with social media influencers, in this way we have been able to expand the brand to different cities and countries.
Palabras clave
Innovación , Exclusividad , Emprendimiento , Vestuario para mujeres
Keywords
Brand , Showroom , Innovation , Exclusiveness , Entrepreneurship , Women's wardrobe
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