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Influence of Social Networks in the Decision to Vote

dc.creatorBarredo Ibáñez, Daniel
dc.creatorArroyave, JesusCspa
dc.creatorSilva, Roxanaspa
dc.date.accessioned2020-08-19T14:44:21Z
dc.date.available2020-08-19T14:44:21Z
dc.date.created2015-10-22spa
dc.description.abstractThe popularization of the Internet and the adoption of social media have brought major changes in the way of doing politics and managing the public arena. There is extensive scientific literature confirming the relationship between the use of new media and electoral political participation (Willnat et al, 2013; Lee and Shin, 2014; Ceron et al, 2014.). The aim of this study is to determine the mechanism by which using social networks influences the decision to vote. Ecuadorian citizens (n= 3,535) took part in an exploratory survey during the first half of 2013. The authors tested the measures and scales included in the questionnaire for validity and reliability; and they used a moderated mediation model (Hayes, 2013) based on regression. Results show that positive influence of using social networks on the decision to vote is not given directly, but rather through the search for information and need for political deliberation. In this mediation process, the indirect effect is in turn negatively moderated by age (the effect is stronger in young people). It is argued that despite the influence that networks may have on the behavior of voters, traditional factors related to the search for political information in more conventional means (e.g. radio or TV) seem to have a more significant effect. The authors explain both theoretical and practical implications. Finally, they address the study's limitations regarding the representativeness of the sample and suggest testing the model in other political and cultural contexts.eng
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.4018/IJEP.2015100102
dc.identifier.issnISSN: 0891-1916
dc.identifier.issnEISSN: 1558-0970
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/27870
dc.language.isoengspa
dc.publisherTaylor & Francisspa
dc.relation.citationEndPage34
dc.relation.citationIssueNo. 4
dc.relation.citationStartPage15
dc.relation.citationTitleInternational Journal of Political Economy, International journal of politics
dc.relation.citationVolumeVol. 6
dc.relation.ispartofInternational Journal of Political Economy, ISSN: 0891-1916; EISSN: 1558-0970, Vol.6, No.4 (2015); pp. 15-34spa
dc.relation.urihttps://www.igi-global.com/gateway/article/139778#pnlRecommendationFormspa
dc.rights.accesRightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.accesoRestringido (Acceso a grupos específicos)spa
dc.sourceInternational Journal of Political Economy, International journal of politicsspa
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subject.keywordPopularization of the Internetspa
dc.subject.keywordSocial mediaspa
dc.subject.keywordPoliticsspa
dc.subject.keywordElectoral politicalspa
dc.titleInfluence of Social Networks in the Decision to Votespa
dc.title.TranslatedTitleInfluencia de las redes sociales en la decisión de votarspa
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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