Ítem
Acceso Abierto

Shake and Serve global marketing plan for drink´s catering platform

dc.contributor.advisorKalogeras, Nikos
dc.creatorCruz Caina, Juan David
dc.creator.degreeProfesional en Marketing y Negocios Digitales
dc.creator.degreetypeFull time
dc.date.accessioned2023-08-16T15:23:30Z
dc.date.available2023-08-16T15:23:30Z
dc.date.created2023-07-27
dc.descriptionShake and Serve, como negocio de catering de bebidas, está interesado en llevar a la pequeña empresa local al universo digital para obtener mayor reconocimiento y conciencia de marca con la ayuda de una plataforma y presencia en redes sociales. Para lograrlo, la empresa deberá considerar todos los aspectos internos y externos, así como las barreras, competidores, público objetivo y todas las reformas internas que deberá llevar a cabo para tener éxito en este proceso de crear una campaña de marketing para el proyecto que tienen de una plataforma de catering para bebidas.
dc.description.abstractShake and Serve as a beverage catering business is interested into taking the small and local company into the digital universe in order to get more brand recognition and awareness with the help of a platform and social media presence. To do so the company will have to consider all internal and external aspects, as well as the barriers, competitors, targeted audience and all of the reformations that the company will have to take internally in order for it to succeed in this process of creating a marketing campaign to the drinks catering platform project they have.
dc.format.extent84
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_40689
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/40689
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Administración
dc.publisher.programPregrado en Marketing y Negocios Digitales
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
dc.source.bibliographicCitationAtlas Media. (2023). Cocktails of the World: 631 Cocktail Types.Tasteatlas.https://www.tasteatlas.com/cocktails?fbclid=IwAR0LfaO72k71UmCnr7 K1AH4r-c8l_fypsth0y_kfbyC7TYNpPXuvH95zacM
dc.source.bibliographicCitationBennett, P.D. (1995). Strategic Planning. In Dictionary of Marketing Terms. American Marketing Association.
dc.source.bibliographicCitationBerkowitz, E,N. (2011). Marketing strategy 2 - samples.jbpub.com. samples.jbpub.com. http://samples.jbpub.com/9780763783334/83334_ch02_5713.pdf?TSPD_101_R0=089de 8e4f9ab2000b279cb94bfd6331d476b47f4f8cba89a29cf25c09a5a7c96e43827784e6bcdf1 08c307225d1430004612118ebfcf44062c60dea7b2a3c8b888112016b357965f165538a27f 77eaa829a218359c1215e6393d1a092a6d78d4
dc.source.bibliographicCitationDigital Marketer. (n.d.). The Ultimate Guide to Digital Marketing. https://www.digitalmarketer.com/digital-marketing/
dc.source.bibliographicCitationFrick, T. (2018). Return on Engagement. O ́Reilly Media
dc.source.bibliographicCitationGammerman, J. (2021). Cocktail recipes analysis. James Gammerman. https://www.jamesgammerman.com/post/cocktail-recipes-analysis/
dc.source.bibliographicCitationGrand View Research. (n.d.). Global nonalcoholic beverage market size worth $1.60 trillion by 2028 | CAGR: 5.3%: Grand View Research, Inc. [Press release]. Retrieved from https://www.grandviewresearch.com/press-release/global-nonalcoholic-beverage-market
dc.source.bibliographicCitationHalvorson, K., & Rach, M. (2012). Content Strategy for the web. New Riders
dc.source.bibliographicCitationKotler,P. Hollensen, S & Opresnik M. (2017). Social Media Marketing. A practitioner Guide
dc.source.bibliographicCitationKotler,P. Hollensen, S & Opresnik M. (2015). Social Media Marketing. A practitioner Guide
dc.source.bibliographicCitationMcCartney, D. (2018) Smoothies: Exploring the Attitudes, Beliefs and Behaviours of Consumers and Non-Consumers. https://www.foodandnutritionjournal.org/volume6number2/smoothies-exploring-the- attitudes-beliefs-and-behaviours-of-consumers-and-non-consumers/
dc.source.bibliographicCitationOpresnik, M.O. (2018). Effective Social Media Marketing Planning – How to Develop a Digital Marketing Plan. In: Meiselwitz, G. (eds) Social Computing and Social Media.
dc.source.bibliographicCitationPerfilan, M. (2021, June 8). ¿Cuántos leads voy a generar? La Fórmula Mágica. Perfilan. https://blog.perfilan.com/2020/08/25/cuantos-leads-voy-a-generar-la-formula-magica/
dc.source.bibliographicCitationRevella, A. (2015). Buyer Persona. Wiley. https://books.google.com.co/books?hl=es&lr=&id=TzmkBgAAQBAJ&oi=fnd&pg=PR7 &dq=BUYER+PERSONA+in+marketing&ots=dX1chkBANt&sig=U3AdWSOfIQMCA 2jLyZWwJ7z7js&redir_esc=y#v=onepage&q=BUYER%20PERSONA%20in%20market ing&f=false
dc.source.bibliographicCitationSmith. H. (2022) The World’s Best-Selling Classic Cocktails 2022 - Drinks International - The global choice for drinks buyers. https://drinksint.com/news/fullstory.php/aid/9865/The_World_s_Best- Selling_Classic_Cocktails_2022.html?current_page=7
dc.source.bibliographicCitationUser Experience and Behavior. SCSM 2018. Lecture Notes in Computer Science (), vol 10913. Springer, Cham. https://doi.org/10.1007/978-3-319-91521-0_24
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectCócteles
dc.subjectRedes Sociales
dc.subjectMarketing
dc.subjectContenido
dc.subjectPlataforma
dc.subjectCampaña
dc.subjectTaller
dc.subject.keywordCocktail
dc.subject.keywordSocial Media
dc.subject.keywordMarketing
dc.subject.keywordContent
dc.subject.keywordPlatform
dc.subject.keywordCampaign
dc.subject.keywordWorkshop
dc.titleShake and Serve global marketing plan for drink´s catering platform
dc.title.TranslatedTitlePlan de marketing global de Shake and Serve Plan para la plataforma de catering de bebidas
dc.typebachelorThesis
dc.type.documentTrabajo de grado
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTrabajo de grado
local.department.reportEscuela de Administración
Archivos
Bloque original
Mostrando1 - 2 de 2
Cargando...
Miniatura
Nombre:
Shake-and-serve-global-Cruz-Caina-Juan-David-1.pdf
Tamaño:
1.54 MB
Formato:
Adobe Portable Document Format
Descripción:
Cargando...
Miniatura
Nombre:
Shake-and-serve-global-Cruz-Caina-Juan-David-2.pdf
Tamaño:
1.62 MB
Formato:
Adobe Portable Document Format
Descripción: