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Shake and Serve global marketing plan for drink´s catering platform

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dc.contributor.advisorKalogeras, Nikos
dc.creatorCruz Caina, Juan David
dc.creator.degreeProfesional en Marketing y Negocios Digitales
dc.creator.degreetypeFull time
dc.date.accessioned2023-08-16T15:23:30Z
dc.date.available2023-08-16T15:23:30Z
dc.date.created2023-07-27
dc.descriptionShake and Serve, como negocio de catering de bebidas, está interesado en llevar a la pequeña empresa local al universo digital para obtener mayor reconocimiento y conciencia de marca con la ayuda de una plataforma y presencia en redes sociales. Para lograrlo, la empresa deberá considerar todos los aspectos internos y externos, así como las barreras, competidores, público objetivo y todas las reformas internas que deberá llevar a cabo para tener éxito en este proceso de crear una campaña de marketing para el proyecto que tienen de una plataforma de catering para bebidas.
dc.description.abstractShake and Serve as a beverage catering business is interested into taking the small and local company into the digital universe in order to get more brand recognition and awareness with the help of a platform and social media presence. To do so the company will have to consider all internal and external aspects, as well as the barriers, competitors, targeted audience and all of the reformations that the company will have to take internally in order for it to succeed in this process of creating a marketing campaign to the drinks catering platform project they have.
dc.format.extent84
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_40689
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/40689
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Administración
dc.publisher.programPregrado en Marketing y Negocios Digitales
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectCócteles
dc.subjectRedes Sociales
dc.subjectMarketing
dc.subjectContenido
dc.subjectPlataforma
dc.subjectCampaña
dc.subjectTaller
dc.subject.keywordCocktail
dc.subject.keywordSocial Media
dc.subject.keywordMarketing
dc.subject.keywordContent
dc.subject.keywordPlatform
dc.subject.keywordCampaign
dc.subject.keywordWorkshop
dc.titleShake and Serve global marketing plan for drink´s catering platform
dc.title.TranslatedTitlePlan de marketing global de Shake and Serve Plan para la plataforma de catering de bebidas
dc.typebachelorThesis
dc.type.documentTrabajo de grado
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTrabajo de grado
local.department.reportEscuela de Administración
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