Ítem
Restringido

##### Autores
Rodríguez Uribe, Ana María

Cargando...

2009-11-04

##### Directores
Méndez Álvarez, Luz Sofía

##### Resumen
This document starts with a full description and analysis of the weakness and straights of the company and its most competitive product in the national and global market. That analysis is a critical view of the production process, the products qualities, marketing strategies, financial situation and other process; in other hand, an analysis of its relation with its different stakeholders. After know the MADECOLs strategic goals and identify its weakness, straights, opportunities, and threats, as a result of the preliminary analysis, some improvement actions and global strategies are made in order to take advantage of the identified straights and opportunities, and overcome its weakness and threats as well to get the objectives.