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Literature review on innovation in: product/service, needs and channels

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dc.contributor.advisorRivera Rodríguez, Hugo Alberto
dc.creatorTorres Villamizar, Ana María
dc.creator.degreeProfesional en Marketing y Negocios Digitales
dc.date.accessioned2025-09-01T17:51:28Z
dc.date.available2025-09-01T17:51:28Z
dc.date.created2025-08-29
dc.descriptionLa innovación es un factor dinámico de importancia fundamental para el crecimiento y la competitividad de las empresas. En esta revisión bibliográfica se analizan tres dimensiones clave de la innovación: productos o servicios, necesidades y canales. A lo largo de una extensa investigación bibliográfica, se demostrará que las empresas no sólo desarrollan nuevos productos, sino que también desarrollan necesidades latentes de los consumidores y optimizan los canales a través de los cuales pueden llegar al mercado y crear valor. La innovación no se consigue por la necesidad de una solución, sino por factores organizativos como el liderazgo, la conciencia de mercado y la coordinación estratégica, que permiten desarrollar ideas en soluciones sostenibles.
dc.description.abstractInnovation is a dynamic capability that is fundamental to the growth and competitiveness of organizations. This literature review analyzes three key dimensions of innovation: products or services, needs and channels. Through an exhaustive literature review, it shows how companies can create value not only by developing new products, but also by aligning them with latent consumer needs and optimizing the channels through which they access the market. Innovation does not arise from chance, but from organizational capabilities such as leadership, market knowledge and strategic coordination, which allow transforming ideas into sustainable solutions.
dc.format.extent20 pp
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_46383
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/46383
dc.language.isoeng
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Administración
dc.publisher.programPregrado en Marketing y Negocios Digitales
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/closedAccess
dc.rights.accesoBloqueado (Texto referencial)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
dc.source.bibliographicCitationCooper, R. G., & Kleinschmidt, E. J. (1987). Success factors in product innovation. Industrial Marketing Management, 16(3), 215-223. https://doi.org/10.1016/0019-8501(87)90029-0
dc.source.bibliographicCitationDe Luca, L. M., & Atuahene-Gima, K. (2007). Market Knowledge Dimensions and Cross-Functional Collaboration: Examining the Different Routes to Product Innovation Performance. Journal of Marketing, 71(1), 95-112. https://doi.org/10.1509/jmkg.71.1.095
dc.source.bibliographicCitationGhorbani, H. (2012). Impact of Distribution Channel Innovation on the Performance of Small and Medium Enterprises. ResearchGate. https://doi.org/10.3968/j.ibm.1923842820120501.1025
dc.source.bibliographicCitationGudowsky, N., & Peissl, W. (2016). Human centred science and technology—Transdisciplinary foresight and co-creation as tools for active needs-based innovation governance. European Journal of Futures Research, 4(1), 8. https://doi.org/10.1007/s40309-016-0090-4
dc.source.bibliographicCitationHidayat, A. S., & Pok, W. C. (2025). Empowering SMEs innovation through intangible factors. Journal of Innovation and Entrepreneurship, 14(1), 1. https://doi.org/10.1186/s13731-024-00437-w
dc.source.bibliographicCitationIm, S., Kim ,Stephen K., & and Bond III, E. U. (2020). The effect of channel innovation knowledge management on competitive advantage: A dual-path model. Journal of Marketing Theory and Practice, 28(2), 196-212. https://doi.org/10.1080/10696679.2020.1722032
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dc.source.bibliographicCitationLeenders, M. A. A. M., & and Chandra, Y. (2013). Antecedents and consequences of green innovation in the wine industry: The role of channel structure. Technology Analysis & Strategic Management, 25(2), 203-218. https://doi.org/10.1080/09537325.2012.759203
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dc.source.bibliographicCitationMoris, F. (2022, mayo 19). Definitions of Research and Development: An Annotated Compilation of Official Sources | NSF - National Science Foundation. https://ncses.nsf.gov/pubs/ncses22209
dc.source.bibliographicCitationPhelps, N. A., Asterina ,N., Rifai ,A., Hadayani ,R., Rudiarto ,I., & and Wijaya, H. (2024). Innovation, informality and community: Between involution and evolution in kampung-based industries in Indonesia. Innovation and Development, 0(0), 1-22. https://doi.org/10.1080/2157930X.2024.2395116
dc.source.bibliographicCitationPincus, J. (2004). The consequences of unmet needs: The evolving role of motivation in consumer research. Journal of Consumer Behaviour, 3(4), 375-387. https://doi.org/10.1002/cb.149
dc.source.bibliographicCitationRAE. (2024a, enero 19). Líder | Diccionario panhispánico de dudas. «Diccionario panhispánico de dudas». https://www.rae.es/dpd/líder
dc.source.bibliographicCitationRAE. (2024b, enero 19). Liderazgo | Diccionario panhispánico de dudas. «Diccionario panhispánico de dudas». https://www.rae.es/dpd/liderazgo
dc.source.bibliographicCitationSadiq, M. S., Kannan, V. R., Brah, S. A., & Hassan, S. Z. (2017). Linkages between firm innovation strategy, suppliers, product innovation, and business performance: Insights from resource dependence theory. International Journal of Operations & Production Management, 37(8), 1054-1075. https://doi.org/10.1108/IJOPM-09-2014-0424
dc.source.bibliographicCitationSalesforce Latam. (2023, mayo 29). Ventaja Competitiva: ¿qué es y cómo obtenerla? Salesforce. https://www.salesforce.com/mx/blog/ventaja-competitiva/
dc.source.bibliographicCitationSlater, S. F., Mohr, J. J., & Sengupta, S. (2014). Radical Product Innovation Capability: Literature Review, Synthesis, and Illustrative Research Propositions. Journal of Product Innovation Management, 31(3), 552-566. https://doi.org/10.1111/jpim.12113
dc.source.bibliographicCitationSumer, K., & Bayraktar, C. A. (2012). Business Strategies and Gaps in Porter’s Typology: A Literature Review. Journal of Management Research, 4(3), 100-119. https://doi.org/10.5296/jmr.v4i3.1721
dc.source.bibliographicCitationWard, D. (2009). Needs seeded strategies. ResearchGate. https://www.researchgate.net/publication/46529755_Needs_seeded_strategies
dc.source.bibliographicCitationZehir, C., Can, E., & Karaboga, T. (2015). Linking Entrepreneurial Orientation to Firm Performance: The Role of Differentiation Strategy and Innovation Performance. Procedia - Social and Behavioral Sciences, 210, 358-367. https://doi.org/10.1016/j.sbspro.2015.11.381
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectInnovación
dc.subjectVariedad
dc.subjectProductos
dc.subjectServicios
dc.subjectNecesidades
dc.subjectCanales
dc.subjectCompetitividad
dc.subjectEstrategia
dc.subject.keywordInnovation
dc.subject.keywordVariety
dc.subject.keywordProducts
dc.subject.keywordServices
dc.subject.keywordNeeds
dc.subject.keywordChannels
dc.subject.keywordCompetitiveness
dc.subject.keywordStrategy
dc.titleLiterature review on innovation in: product/service, needs and channels
dc.title.TranslatedTitleRevisión de literatura sobre innovación en: productos/servicios, necesidades y canales
dc.typebachelorThesis
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaReseña bibliográfica
local.department.reportEscuela de Administración
local.regionesBogotá
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