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Can Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuela

dc.contributor.gruplacFacultad de Economía spa
dc.creatorGallego Durán, Jorge Andrés
dc.creatorOrtega, Federico
dc.date.accessioned2018-11-21T16:35:41Z
dc.date.available2018-11-21T16:35:41Z
dc.date.created2018-11-19
dc.date.issued2018
dc.description.abstractTax compliance is a big challenge in weakly institutionalized countries, in which citizens do not trust the State and prefer to evade. Can compliance be increased, and hence fiscal state capacity strengthened, using online strategies? We perform a randomized field experiment in Venezuela's capital, Caracas, to determine if email messages, Facebook ads, or a combination of both, can increase tax compliance. By varying the mechanism used to approach taxpayers, we are able to test if more direct and personalized methods, such as email messages, are more effective than general advertisement tools, such as Facebook ads. Moreover, our design allows us to test if both strategies complement each other and boost the capacity of a local government to increase compliance. Preliminary results suggest that these strategies are cost-effective methods for increasing tax revenues, even in a context of low confidence in the State, as is the case of Venezuela nowadays.eng
dc.format.extent47spa
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_18720
dc.identifier.urihttp://repository.urosario.edu.co/handle/10336/18720
dc.language.isoengspa
dc.relation.citationTitleSerie Documentos de trabajo. Economía
dc.relation.urihttps://ideas.repec.org/p/col/000092/016968.html
dc.rightsAtribución-NoComercial-SinDerivadas 2.5 Colombiaspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/2.5/co/
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectTax compliancespa
dc.subjectRandomized controlled trialspa
dc.subjectFiscal capacityspa
dc.subjectOnline strategiesspa
dc.subject.ddcFinanzas públicasspa
dc.subject.jelC93spa
dc.subject.jelH26spa
dc.subject.jelH71spa
dc.subject.jelO12spa
dc.subject.lembCumplimiento del contribuyentespa
dc.subject.lembImpuestosspa
dc.subject.lembComunicaciones digitalesspa
dc.titleCan Facebook Ads and Email Messages Increase Fiscal State Capacity? Experimental Evidence from Venezuelaspa
dc.typeworkingPapereng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaDocumento de trabajospa
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