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Community strategies that replace marketing in the relationship between continuing education organizations and the community

dc.creatorJuárez, Fernando
dc.creatorChacón, Angela Maríaspa
dc.date.accessioned2020-08-19T14:42:01Z
dc.date.available2020-08-19T14:42:01Z
dc.date.created2013-03-01spa
dc.description.abstractThe existence of community concepts is analyzed here with the aim of reaching definitions of continuing education and other related education forms. The role of the community environment as a natural place for a relationship with education institutions is also considered, along with community strategies designed to ensure that the relevant organizations relate effectively to the local environment and contribute to the development of the community. Emphasis is placed on the value of the use of community development programmes and on establishing a learning community, a community of practice and a work community. The importance of the creation of social capital is also emphasized, along with the roles of adult education in the community, community leadership, grass roots organizations, coalitions, empowerment and critical reflection and networking. It is proposed that community strategies could replace marketing if a community approach to doing business is used. It is argued that, by employing such strategies, educational organizations can build a sustainable relationship with the community.eng
dc.format.mimetypeapplication/pdf
dc.identifier.issnISSN: 2141-5161
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/27393
dc.language.isoengspa
dc.publisherInternational Research Journalsspa
dc.relation.citationEndPage238
dc.relation.citationIssueNo. 3
dc.relation.citationStartPage231
dc.relation.citationTitleEducational Research
dc.relation.citationVolumeVol. 4
dc.relation.ispartofEducational Research, ISSN:2141-5161, Vol.4, No.3 (March, 2013); pp. 231-238spa
dc.relation.urihttps://www.interesjournals.org/abstract/community-strategies-that-replace-marketing-in-the-relationship-between-continuing-education-organizations-and-the-commu-17215.htmlspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.sourceEducational Researchspa
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subject.keywordContinuing educationspa
dc.subject.keywordCommunityspa
dc.subject.keywordStrategiesspa
dc.subject.keywordOrganizationspa
dc.subject.keywordMarketingspa
dc.titleCommunity strategies that replace marketing in the relationship between continuing education organizations and the communityspa
dc.title.TranslatedTitleEstrategias comunitarias que reemplazan al marketing en la relación entre las organizaciones de educación continua y la comunidad.spa
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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