Ítem
Acceso Abierto
AQ (ropa femenina antimoda)
| dc.contributor.advisor | Centro de Emprendimiento. UR Emprende | |
| dc.creator | Acuña Ballesta, Angeli Daniela | |
| dc.creator.degree | Abogado | es |
| dc.creator.degreeLevel | Pregrado | |
| dc.creator.degreetype | Full time | es |
| dc.date.accessioned | 2022-08-16T16:48:58Z | |
| dc.date.available | 2022-08-16T16:48:58Z | |
| dc.date.created | 2022-08-04 | |
| dc.description | AQ es una marca de ropa que se construye sobre tres pilares: empoderamiento, personalización y accesibilidad; de acuerdo a esto AQ además de vender prendas de ropa femeninas cuenta historias y conserva la identidad de todas las mujeres. En este sentido, lo que AQ pretende desarrollar es ropa femenina; la hemos denominado la moda de la antimoda, puesto que, ofrece la oportunidad de que las mujeres en principio puedan vestirse de acuerdo a su estilo e identidad y no que les toque vestirse " a la moda " porque es lo único que se encuentra en las tiendas de ropa. Las prendas de ropa que se convierten en tendencia suponen una presión social que impone un estilo predeterminado, adicionalmente cuando salen nuevas tendencias es lo que más fácil se encuentra y se consigue en una tienda de ropa, por este motivo las mujeres se visten de cierta manera, si bien es cierto que muchas se sienten identificadas con estas prendas que son tendencia hay otro grupo que tienen un estilo “pasado de moda” y por lo tanto no encuentran sus prendas fácilmente en las tiendas de ropa. | es |
| dc.description.abstract | AQ is a clothing brand that is built on three pillars: empowerment, personalization and accessibility; according to this AQ besides selling women's clothing tells stories and preserves the identity of all women. In this sense, what AQ intends to develop is women's clothing; we have called it the antifashion fashion, since it offers women the opportunity to dress according to their style and identity and not to dress "fashionable" because it is the only thing that can be found in clothing stores. The clothes that become trendy are a social pressure that imposes a predetermined style, additionally when new trends come out is what is easier to find and get in a clothing store, for this reason women dress in a certain way, although it is true that many feel identified with these clothes that are trendy there is another group that have a style "old fashioned" and therefore do not find their clothes easily in clothing stores. Following the line, AQ is not exclusively a clothing store, but the pain that comes in to solve is that of people who have a different style to the clothes that are trendy and therefore it is difficult for them to get their style, thus preserving and enhancing their own style by offering the ability to customize the clothes and even through an ecological closet those who wish can redesign their closet. AQ intends to develop two fundamental lines: 1- To offer women's clothing in the AQ style, that is, it will offer previously designed garments, but with the added bonus that women from that predetermined design can customize the garment according to their measurements, color, fabric design, even decide on details of the garment, ie, if they want to be navel, baggy, with shoulders, long sleeves, with neck and in this sense make the ideal garment to their style and identity. 2- Implement an ecological closet, a group of people are currently very reluctant to the idea of buying second hand clothes and another group does not know where to get these clothes; the solution and proposal of AQ against this is to redesign the used clothes of our customers, but in this case each woman will redesign her OWN garment, she will not have to buy clothes that other girls wore, but her own. From AQ we offer the service in which the client sends us her garment, describes her design idea and we transform her garment according to her personal style and taste. Additionally, since AQ bases its philosophy on the preservation of identity, the proposal is also to promote and strengthen the typical fashion of each region and, of course, at a national level. The idea is first to work virtually, develop an online store and from this medium generate sales throughout the national territory; secondly to establish a physical store in Bogota and then extend it throughout the city and thirdly to implement AQ physical stores throughout the country, to offer fashion to all those women no matter where they are. With the aim of vindicating our Colombian culture, the proposal is based on developing garments such as: ruanas, vueltiaos hats, guayaberas shirts, etc., always with the option of customizing the garments to the taste and personal style of the customers. It is important to achieve brand recognition, it is important beyond sales to connect with my target audience so that AQ has differentiating characteristics in the market and the textile industry that is striking and thus achieve a positive recognition. | es |
| dc.format.extent | 44 pp | es |
| dc.format.mimetype | application/pdf | es |
| dc.identifier.doi | https://doi.org/10.48713/10336_34709 | |
| dc.identifier.uri | https://repository.urosario.edu.co/handle/10336/34709 | |
| dc.language.iso | spa | es |
| dc.publisher | Universidad del Rosario | |
| dc.publisher.department | Facultad de Jurisprudencia | |
| dc.publisher.program | Jurisprudencia | |
| dc.relation.uri | https://youtu.be/IQRHOVMYVzA | |
| dc.relation.youtube | https://www.youtube.com/embed/IQRHOVMYVzA | es |
| dc.relation.youtube | https://youtu.be/IQRHOVMYVzA | |
| dc.rights.accesRights | info:eu-repo/semantics/openAccess | es |
| dc.rights.acceso | Abierto (Texto Completo) | es |
| dc.rights.licencia | EL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos. | spa |
| dc.source.bibliographicCitation | Navia, C. F. R. (2014). Industria de la moda: producción y materiales. Ecoe ediciones. | es |
| dc.source.bibliographicCitation | Santiago Paredes, H. L., & Puma Cárdenas, C. A. (2018). La marinera puneña, color del vestuario como identidad. | es |
| dc.source.bibliographicCitation | Bhardwaj, V., & Fairhurst, A. (2010). Fast fashion: response to changes in the fashion industry. The international review of retail, distribution and consumer research, 20(1), 165-173. | es |
| dc.source.bibliographicCitation | Niinimäki, K., Peters, G., Dahlbo, H., Perry, P., Rissanen, T., & Gwilt, A. (2020). The environmental price of fast fashion. Nature Reviews Earth & Environment, 1(4), 189-200. | es |
| dc.source.bibliographicCitation | Turker, D., & Altuntas, C. (2014). Sustainable supply chain management in the fast fashion industry: An analysis of corporate reports. European Management Journal, 32(5), 837-849. | es |
| dc.source.bibliographicCitation | Long, X., & Nasiry, J. (2022). Sustainability in the fast fashion industry. Manufacturing & Service Operations Management. | es |
| dc.source.bibliographicCitation | Zhenxiang, W., & Lijie, Z. (2011). Case study of online retailing fast fashion industry. International Journal of e-Education, eBusiness, e-Management and e-Learning, 1(3), 195. | es |
| dc.source.bibliographicCitation | Arbaiza Rodriguez, F., & Huertas García, S. (2018). Comunicación publicitaria en la industria de la moda: branded content, el caso de los fashion films. Revista de Comunicación, 17(1), 09-33. | es |
| dc.source.bibliographicCitation | do Nascimento João, B., Freddo, A. C., de Figueiredo, G. N., & Maiochi, A. P. (2010). Internacionalizacion en la industria de la moda: El caso Zara. Revista Galega de Economía, 19(2), 1-23. | es |
| dc.source.bibliographicCitation | Gwilt, A. (2014). Moda sostenible | es |
| dc.source.bibliographicCitation | Ceballos, L. M., & Gómez, J. V. (2014). El uso de los arquetipos en la industria de la moda en Colombia. Estudios Gerenciales, 30(130), 48-54. | es |
| dc.source.instname | instname:Universidad del Rosario | |
| dc.source.reponame | reponame:Repositorio Institucional EdocUR | |
| dc.subject | Prendas de ropa femeninas | es |
| dc.subject | Antimoda | es |
| dc.subject | Marca de ropa | es |
| dc.subject | Ropa personalizada | es |
| dc.subject | Industria textil | es |
| dc.subject.ddc | Administración general | es |
| dc.subject.keyword | Women's clothing | es |
| dc.subject.keyword | Antifashion | es |
| dc.subject.keyword | Clothing brand | es |
| dc.subject.keyword | Custom clothing | es |
| dc.subject.keyword | Textile industry | es |
| dc.title | AQ (ropa femenina antimoda) | es |
| dc.type | bachelorThesis | es |
| dc.type.document | Trabajo de grado | es |
| dc.type.hasVersion | info:eu-repo/semantics/acceptedVersion | |
| dc.type.spa | Trabajo de grado | es |
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