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WhatsApp as a Tool for Participation on Spanish Radio: A Preliminary Study of the Program Las Mañanas on RNE

dc.creatorSilva F.G.-F.E.spa
dc.creatorColussi, Julianaspa
dc.creatorRocha P.M.spa
dc.date.accessioned2020-05-25T23:56:29Z
dc.date.available2020-05-25T23:56:29Z
dc.date.created2018spa
dc.description.abstractThis study was conducted in an environment of widespread use of social media and mobile applications in the mass media. The general goal of the study was to analyze the use of WhatsApp in cybermedia, specifically in radio. A case study was proposed to examine the use of WhatsApp on the program Las mañanas de RNE, broadcast by Spanish National Radio. It was found that the public was very accepting of the program’s initiative to solicit WhatsApp voice messages, beginning in November 2015. The case study used audio files of a direct broadcast that included specific times for audience participation. The use of WhatsApp was accepted by the audience, in addition to the use of the conventional telephone, as a tool well-suited to listener participation in radio programming. Finally, the study highlights the importance of interactive, participatory spaces in broadcasts through the creation of synergies with new forms of online participation. © 2018 Broadcast Education Association.eng
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.1080/19376529.2017.1370712
dc.identifier.issn19376537
dc.identifier.issn19376529
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/22443
dc.language.isoengspa
dc.publisherRoutledgespa
dc.relation.citationEndPage91
dc.relation.citationIssueNo. 1
dc.relation.citationStartPage77
dc.relation.citationTitleJournal of Radio and Audio Media
dc.relation.citationVolumeVol. 25
dc.relation.ispartofJournal of Radio and Audio Media, ISSN:19376537, 19376529, Vol.25, No.1 (2018); pp. 77-91spa
dc.relation.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85045687357&doi=10.1080%2f19376529.2017.1370712&partnerID=40&md5=f372d6e3d5a6ded8f8301efd9c704884spa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.source.instnameinstname:Universidad del Rosariospa
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subject.keywordWhatsAppspa
dc.subject.keywordParticipationspa
dc.subject.keywordSpanishspa
dc.subject.keywordRadiospa
dc.subject.keywordPreliminaryspa
dc.subject.keywordStudyspa
dc.subject.keywordProgramspa
dc.subject.keywordLasspa
dc.subject.keywordMañanasspa
dc.subject.keywordRNEspa
dc.titleWhatsApp as a Tool for Participation on Spanish Radio: A Preliminary Study of the Program Las Mañanas on RNEspa
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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