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Sustainable clothing: Why conspicuous consumption and greenwashing matter

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dc.creatorApaolaza, Vanessaspa
dc.creatorCosta Policarpo, Manoelaspa
dc.creatorHartmann, Patrickspa
dc.creatorD'Souza, Clarespa
dc.creatorParedes Escobar, Mario Rolando
dc.date.accessioned2024-01-31T18:35:16Z
dc.date.available2024-01-31T18:35:16Z
dc.date.created2023-09-01spa
dc.date.issued2023spa
dc.descriptionThis study analyzes the degree to which conspicuous consumption motives, environmental concern, perceived consumer effectiveness, trust in sustainable clothing brands, and perceived greenwashing trigger the purchase of sustainable clothing. The theoretical framework was tested with a representative online sample of the Australian population (N?=?600). Results showed that all proposed antecedents have a positive relationship with the purchase of sustainable clothing, with the exception of perceived greenwashing, which decreases purchase intention. In addition, perceived consumer effectiveness positively moderated the effect of conspicuous consumption motives on purchasing. Conspicuous consumption motives had a stronger effect on purchase when perceived effectiveness was high, and this influence was reduced for lower perceived effectiveness. The interaction between conspicuous consumption and perceived efficacy had the strongest effect in the model. Our findings highlight the relevance of conspicuous consumption as a motive for switching to sustainable clothing and the likewise important role of perceived consumer effectiveness, which is a boundary condition for this effect. Findings also confirm the significant positive influence of environmental concern and trust in the sustainable clothing brand, while perceived greenwashing is a barrier to the adoption of sustainable clothing. Theoretical and practical implications of the findings are discussed.spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.doihttp://doi.org/10.1002/bse.3335spa
dc.identifier.issn0964-4733spa
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/42171
dc.language.isoengspa
dc.publisherUniversidad del Rosariospa
dc.relation.urihttps://onlinelibrary.wiley.com/doi/full/10.1002/bse.3335spa
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 Internationalspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccessspa
dc.rights.accesoAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/spa
dc.sourceBusiness Strategy and the Environmentspa
dc.source.instnameinstname:Universidad del Rosariospa
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subjectConspicuous consumptionspa
dc.subjectSustainable clothingspa
dc.titleSustainable clothing: Why conspicuous consumption and greenwashing matterspa
dc.typearticlespa
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersionspa
dc.type.spaArtículospa
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