Ítem
Solo Metadatos
The importance of corporate identity in the higher education institutions
| dc.creator | Rivera Rodríguez, Hugo Alberto | spa |
| dc.creator | Cabra Ballesteros D.C. | spa |
| dc.date.accessioned | 2020-05-26T00:07:06Z | |
| dc.date.available | 2020-05-26T00:07:06Z | |
| dc.date.created | 2016 | spa |
| dc.description.abstract | Corporate identity in management is a factor in the generation of competitive advantage in dynamic environments. This concept refers to a set of features that give specificity, stability and consistency to organizations. In this article, we review how the concept of corporate identity has been defined in different disciplines from a management perspective. Additionally, we proposed a new empirical application for the higher education institutions (IES by its acronym in Spanish) case. | spa |
| dc.format.mimetype | application/pdf | |
| dc.identifier.issn | 7981015 | |
| dc.identifier.uri | https://repository.urosario.edu.co/handle/10336/23960 | |
| dc.language.iso | spa | spa |
| dc.publisher | Revista Espacios | spa |
| dc.relation.citationIssue | No. 27 | |
| dc.relation.citationTitle | Espacios | |
| dc.relation.citationVolume | Vol. 37 | |
| dc.relation.ispartof | Espacios, ISSN:7981015, Vol.37, No.27 (2016) | spa |
| dc.relation.uri | https://www.scopus.com/inward/record.uri?eid=2-s2.0-85017632927&partnerID=40&md5=ec420c24844ebd06ff3e32f8c70bff7f | spa |
| dc.rights.accesRights | info:eu-repo/semantics/openAccess | |
| dc.rights.acceso | Abierto (Texto Completo) | spa |
| dc.source.instname | instname:Universidad del Rosario | spa |
| dc.source.reponame | reponame:Repositorio Institucional EdocUR | spa |
| dc.subject.keyword | Higher education institutions | spa |
| dc.subject.keyword | Organizational positioning | spa |
| dc.subject.keyword | Universities in Latin America | spa |
| dc.subject.keyword | University corporate identity | spa |
| dc.title | The importance of corporate identity in the higher education institutions | spa |
| dc.title.TranslatedTitle | La importancia de la identidad corporativa en las instituciones de educación superior | spa |
| dc.type | article | eng |
| dc.type.hasVersion | info:eu-repo/semantics/publishedVersion | |
| dc.type.spa | Artículo | spa |
