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Multiproduct retailing and buyer power: The effects of product delisting on consumer shopping behavior

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dc.creatorFlorez-Acosta, Jorge
dc.creatorHerrera Araujo, Danielspa
dc.date.accessioned2020-08-28T15:48:13Z
dc.date.available2020-08-28T15:48:13Z
dc.date.created2017-05-04spa
dc.description.abstractThis paper empirically examines the eects of product delisting on consumer shopping behavior in a context of grocery retailing by large multiproduct supermarket chains. A product is said to be delisted when a supermarket stops supplying it while it continuous being sold by competing stores. We develop a model of demand in which consumers can purchase multiple products in the same period. Consumers have heterogeneous shopping patterns: some find it optimal to concentrate purchases at a single store while others prefer sourcing several separate supermarkets. We account for this heterogeneity by introducing shopping costs, which are transaction costs of dealing with suppliers. Using scanner data on grocery purchases by French households in 2005, we estimate the parameters of the model and retrieve the distribution of shopping costs. We find a total shopping cost per store sourced of 1.79 e on average. When we simulate the delisting of a product by one supermarket, we find that customers’ probability of sourcing that store decreases while the probability of sourcing competing stores increases. The reduction in demand is considerably larger when consumers have strong preferences for the delisted brand. This suggests that retailers may be hurting themselves, and not only manufacturers, when they delist a product. However, when customers have strong preferences for the store such eects are lower, suggesting that inducing store loyalty in customers appears to have an eect on vertical negotiations and, in particular, it enables powerful retailers to impose vertical restraints on manufacturers.eng
dc.format.mimetypeapplication/pdf
dc.identifier.issnISSN: 2270-7379
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/28447
dc.language.isoengspa
dc.publisherLe Centre pour la Communication Scientifique Directespa
dc.relation.citationEndPage48
dc.relation.citationStartPage1
dc.relation.citationTitleHAL Sciences de l`Homme et de la Socie?te?
dc.relation.ispartofHAL Sciences de l'Homme et de la Socie?te?, ISSN: 2270-7379, (2017); pp. 1-48spa
dc.relation.urihttps://halshs.archives-ouvertes.fr/halshs-01518146/spa
dc.relation.urihttps://halshs.archives-ouvertes.fr/halshs-01518146/documentspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.sourceHAL Sciences de l'Homme et de la Socie?te?spa
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subject.keywordGrocery retailingspa
dc.subject.keywordSupermarket chainsspa
dc.subject.keywordBuyer powerspa
dc.subject.keywordVertical restraintsspa
dc.subject.keywordProduct delistingspa
dc.subject.keywordShopping costsspa
dc.subject.keywordOne- and multistop shoppingspa
dc.subject.keywordSimulated Maximum likelihood.spa
dc.titleMultiproduct retailing and buyer power: The effects of product delisting on consumer shopping behaviorspa
dc.title.TranslatedTitleComercio minorista multiproducto y poder de compra: los efectos de la exclusión de la lista de productos en el comportamiento de compra del consumidorspa
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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