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Mission and Vision Statements of Universities Worldwide - A Content Analysis

dc.creatorCortés Sánchez, Julián David
dc.creator.googleCortés-Sánchez, Julián David
dc.descriptionLas misiones y las visiones son las herramientas más usadas en la planeación estratégica. El sector de la educación superior adoptó su uso en los inicios de los años 80 y actualmente son prácticas cruciales implementadas en las universidades a nivel mundial. Si bien los estudios en este tema han avanzado sustancialmente, la mayoría de resultados están restringidos a contextos nacionales y están basados en muestras reducidas sin acceso abierto en formato digital. Este estudio elaboró un análisis de contenidos en 338 misiones y 291 visiones de universidades a nivel mundial, haciendo uso de Voyant Tools. Los resultados principales muestran una tendencia de las visiones hacia una influencia global, un clamor general por la investigación y la docencia, ninguna similitud entre los términos empleados en el sector privado y en las universidades; las misiones tienden a ser más largas que las visiones, hay ausencia de elementos cuantitativos; las misiones y visiones de Suramérica tienden a ser más largas y que las universidades públicas exhiben un énfasis en los individuos (estudiantes) y las privadas, en el proceso (enseñanza).spa
dc.description.abstractMission and vision statements (MS and VS) are the most frequently used strategic planning tools. In the early 1980s, they were adopted by the higher education sector. Both tools are now crucial practices implemented in universities worldwide. Despite the broad literature on the topic, most of the results are restricted to national contexts and based on reduced samples with no open access digital data. This study used Voyant Tools to perform a content analysis of 338 MS and 291 VS from universities worldwide. The main results show a VS trend towards global influence, an overall push for research and teaching, an absence of quantitative elements, and no similarities between terms used by private firms and universities; MS tend to be longer than VS, but South American MS and VS tend to be longer and public universities focused on individuals (students) and private universities focused on processes (teaching).eng
dc.publisherEditorial Universidad del Rosariospa
dc.publisher.departmentUniversidad del Rosario. Escuela de Administraciónspa
dc.relation.citationIssueNo. 152
dc.relation.citationTitleDocumento de investigación
dc.relation.ispartofDocumentos de Investigación. Facultad de Administración, ISSNe: 2463-1892 No. 152, (octubre de 2017)spa
dc.rights.accesoAbierto (Texto completo)spa
dc.rights.ccAtribución-CompartirIgual 2.5 Colombiaspa
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dc.source.instnameinstname:Universidad del Rosariospa
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subjectAnálisis de contenidosspa
dc.subjectEducación superiorspa
dc.subject.ddcEducación superior
dc.subject.keywordMission statementseng
dc.subject.keywordVision statementseng
dc.subject.keywordContent analysiseng
dc.subject.keywordHigher educationeng
dc.subject.lembPlanificación educativaspa
dc.subject.lembEducación superior -- Planificaciónspa
dc.subject.lembDeclaración de la misiónspa
dc.subject.lembPlanificación estratégicaspa
dc.titleMission and Vision Statements of Universities Worldwide - A Content Analysisspa
dc.title.TranslatedTitleDocumentos de Investigación. Facultad de Administración 152. Mission and Vision Statements of Universities Worldwide - A Content Analysiseng
dc.type.spaDocumento de trabajospa
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