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Improving Data Literacy in HEINEKEN

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dc.contributorHuber, Sjoerd
dc.contributorMertens, Marcel
dc.contributor.advisorSpaubeck, Jo F.H.
dc.creatorPinto Hoyos, María Antonia
dc.creator.degreeAdministrador de Negocios Internacionalesspa
dc.creator.degreeAdministrador de Negocios Internacionales
dc.creator.degreeLevelPregrado
dc.creator.degreetypeFull time
dc.date.accessioned2023-08-25T13:26:09Z
dc.date.available2023-08-25T13:26:09Z
dc.date.created2023-06-15
dc.descriptionThe following document is an undergraduate thesis on Improving Data Literacy in HEINEKEN. The paper includes a literature review, current situation analysis, desired situation, strategic options, recommendations, and an implementation plan. HEINEKEN is a global leader in the beer industry, with over 300 beer and cider brands across the world. Its Global Analytics Team is focused on data-driven decision-making, while its EverGreen strategy helps future-proof the business. To achieve sustainable growth, HEINEKEN aims to become data-driven and prioritize sustainability, responsibility, talent, and digital interactions. The Global Analytics team aims to develop data analytics and literacy across departments, evaluate their effectiveness, and improve data-driven decisions by implementing new initiatives and measuring progress. Global Analytics uses various communication channels and tools, including Speed Dates, Ambassadors calls, and SharePoint, to improve employees' data literacy and promote data-driven decision-making. KPIs are utilized to measure employee engagement and interest levels, and SharePoint offers a collaborative platform for employees to exchange information and best practices related to data analytics. HEINEKEN aims to improve its data literacy and decision-making levels and intends to identify the factors that influence decision-making and put improvements in place. HEINEKEN's Maturity Assessment Tool for Data Analytics helps measure the data analytics maturity of OpCos to identify areas for improvement and opportunities for growth. It focuses on personnel, process, and technology, and is a part of the Analytics Guru training program to advance a data-driven culture. Improving data-driven decision-making requires education and training in data literacy skills. HEINEKEN seeks to assess its data literacy level and customize a program to enhance its employees' skills and promote a data-driven culture. Effective communication is also crucial.
dc.description.abstractThis study aims to provide a thorough overview of HEINEKEN's current data analytics maturity and data literacy state and to investigate the most practical strategies to enhance these capabilities. The goal of the study is to provide a thorough understanding of the level of data analytics maturity and data literacy that exists today and to investigate the most practical means of enhancing these skills at HEINEKEN. Additionally, the research will examine how to increase the acceptability and application of these programs and evaluate the impact of educational tools and training in data literacy skills on enhancing data-driven decision-making. The study will also assess how well data challenge projects are doing at fostering data and literacy skills and make recommendations on how to make them even more effective. It is mentioned to conduct a mixed-methods study using employee questionnaires, data usage notes, and management and employee interviews to assess the current state of data literacy and data-driven decision-making among HEINEKEN personnel. Additionally, utilizing information from usage and engagement metrics, a comparison of various internal communication channels and technologies will be done. Finally, suggestions for additional projects to advance HEINEKEN's data analytics skills will be given.
dc.format.extent58
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_40761
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/40761
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Administración
dc.publisher.programAdministración de Negocios Internacionales
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)
dc.rights.licenciaEL AUTOR, manifiesta que la obra objeto de la presente autorización es original y la realizó sin violar o usurpar derechos de autor de terceros, por lo tanto la obra es de exclusiva autoría y tiene la titularidad sobre la misma. PARGRAFO: En caso de presentarse cualquier reclamación o acción por parte de un tercero en cuanto a los derechos de autor sobre la obra en cuestión, EL AUTOR, asumirá toda la responsabilidad, y saldrá en defensa de los derechos aquí autorizados; para todos los efectos la universidad actúa como un tercero de buena fe. EL AUTOR, autoriza a LA UNIVERSIDAD DEL ROSARIO, para que en los términos establecidos en la Ley 23 de 1982, Ley 44 de 1993, Decisión andina 351 de 1993, Decreto 460 de 1995 y demás normas generales sobre la materia, utilice y use la obra objeto de la presente autorización. -------------------------------------- POLITICA DE TRATAMIENTO DE DATOS PERSONALES. Declaro que autorizo previa y de forma informada el tratamiento de mis datos personales por parte de LA UNIVERSIDAD DEL ROSARIO para fines académicos y en aplicación de convenios con terceros o servicios conexos con actividades propias de la academia, con estricto cumplimiento de los principios de ley. Para el correcto ejercicio de mi derecho de habeas data cuento con la cuenta de correo habeasdata@urosario.edu.co, donde previa identificación podré solicitar la consulta, corrección y supresión de mis datos.spa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectData literacy
dc.subjectData-driven decision-making
dc.subjectInternal communication
dc.subjectData Analytics
dc.subjectEducational resources
dc.subjectTraining
dc.subjectMetrics
dc.subjectResearch
dc.subjectEffectiveness
dc.subjectCulture
dc.subjectResources
dc.subjectIncentives
dc.subjectRewards
dc.subject.keywordData literacy
dc.subject.keywordData-driven decision-making
dc.subject.keywordInternal communication
dc.subject.keywordData analytics
dc.subject.keywordEducational resources
dc.subject.keywordTraining
dc.subject.keywordMetrics
dc.subject.keywordResearch
dc.subject.keywordEffectiveness
dc.subject.keywordCulture
dc.subject.keywordResources
dc.subject.keywordIncentives
dc.subject.keywordRewards
dc.titleImproving Data Literacy in HEINEKEN
dc.title.TranslatedTitleMejorando la alfabetización en datos en HEINEKEN
dc.typebachelorThesis
dc.type.documentTrabajo de grado
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTrabajo de grado
local.department.reportEscuela de Administración
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