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Social cynicism, greenwashing, and trust in green clothing brands

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dc.creatorManoela Costa Policarpospa
dc.creatorVanessa Apaolaza, Patrick Hartmannspa
dc.creatorParedes Escobar, Mario Rolandospa
dc.creatorClare D'Souzaspa
dc.date.accessioned2024-01-31T18:34:31Z
dc.date.available2024-01-31T18:34:31Z
dc.date.created2023-09-01spa
dc.date.issued2023spa
dc.descriptionThis research develops a theoretical model of the effect of social cynicism as a per-sonality trait on trust in green clothing brands. We conducted an online survey of arepresentative Australian sample to test the hypothesized relationships. Our findingsconfirmed that social cynicism affected green brand trust negatively and that thiseffect can be explained by an increase in perceived greenwashing. Conspicuous con-sumption moderates this indirect influence. This mediated influence decreased whenconspicuous consumption was more salient. Findings provide important practicalinsights for brand managers intending to avoid a decrease in brand trust regardinggarments marketed with sustainability claims.spa
dc.format.mimetypeapplication/pdfspa
dc.identifier.doihttp://doi.org/10.1111/ijcs.12971spa
dc.identifier.issn1470-6423spa
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/42166
dc.language.isoengspa
dc.publisherUniversidad del Rosariospa
dc.relation.urihttps://onlinelibrary.wiley.com/doi/epdf/10.1111/ijcs.12971spa
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 Internationalspa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccessspa
dc.rights.accesoAbierto (Texto Completo)spa
dc.rights.urihttp://creativecommons.org/licenses/by/4.0/spa
dc.sourceInternational Journal of Consumer Studiesspa
dc.source.instnameinstname:Universidad del Rosariospa
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subjectBrand trustspa
dc.subjectConspicuous consumptionspa
dc.subjectGreenwashingspa
dc.subjectSocial cynicismspa
dc.subjectSustainable fashionspa
dc.titleSocial cynicism, greenwashing, and trust in green clothing brandsspa
dc.typearticlespa
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersionspa
dc.type.spaArtículospa
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