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Motivaciones de ser Influencer: un estudio lexicométrico a través de comentarios de YouTube

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dc.contributor.advisorPáez Valdez, Julián Enrique
dc.creatorObando Ortegón, Natalia
dc.creator.degreeProfesional en Marketing y Negocios Digitales
dc.date.accessioned2025-01-21T20:27:23Z
dc.date.available2025-01-21T20:27:23Z
dc.date.created2024-12-13
dc.date.embargoEndinfo:eu-repo/date/embargoEnd/2027-01-22
dc.descriptionLa presente investigación analiza e identifica las motivaciones de convertirse en influencers utilizando un enfoque lexicométrico aplicado a comentarios de Youtube de videos relacionados con la búsqueda “How to become an Influencer”. Los resultados indican que las principales motivaciones incluyen: la búsqueda de fama, independencia financiera y la construcción de seguidores y/o audiencia mediante diferentes estrategias. Por otro lado, se observa un interés en el aprendizaje de habilidades técnicas, de la calidad del contenido y la interacción en la comunidad digital, como el uso de hashtags y plataformas como Discord e Instagram. El análisis destaca la relación entre la profesionalización del contenido y el reconocimiento social.
dc.description.abstractThe present research analyzes and identifies the motivations for becoming an influencer using a lexicometric approach applied to YouTube comments of videos related to the search “How to become an Influencer”. The results indicate that the main motivations include: the search for fame, financial independence and building followers and/or audience through different strategies. On the other hand, there is an interest in learning technical skills, content quality and interaction in the digital community, such as the use of hashtags and platforms like Discord and Instagram. The analysis highlights the relationship between the professionalization of content and social recognition.
dc.format.extent42 pp
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_44757
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/44757
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentEscuela de Administración
dc.publisher.programPregrado en Marketing y Negocios Digitales
dc.rightsAttribution-NonCommercial-ShareAlike 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/embargoedAccess
dc.rights.accesoRestringido (Temporalmente bloqueado)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/*
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectInfluencers
dc.subjectRedes sociales
dc.subjectMotivaciones
dc.subjectLexicometría
dc.subjectYouTube
dc.subject.keywordInfluencers
dc.subject.keywordSocial media
dc.subject.keywordMotivations
dc.subject.keywordLexicometrics
dc.subject.keywordYouTube
dc.titleMotivaciones de ser Influencer: un estudio lexicométrico a través de comentarios de YouTube
dc.title.TranslatedTitlePeople's Motivations to Be Influencers: A Lexicometric Study through YouTube Comments
dc.typebachelorThesis
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
dc.type.spaTrabajo de grado
local.department.reportEscuela de Administración
local.regionesBogotá
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