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Kicking the "mean" habit: joint prepositioning in debiasing pull-to-center effects

dc.creatorCastañeda, Jaime Andrésspa
dc.creatorGonçalves, Paulospa
dc.date.accessioned2020-08-28T15:50:02Z
dc.date.available2020-08-28T15:50:02Z
dc.date.created2015-05spa
dc.description.abstractBehavioral studies of the newsvendor model have revealed systematic underordering for low-cost products and overordering for high-cost products. This systematic deviation from optimal ordering is known as the pull-to-center effect. This chapter proposes a joint newsvendor framework or portfolio that bundles two products of different importance as a strategy to influence pull-to-center behavior. A high-cost, high-importance product is bundled with a low-cost, low-importance product, exposing decision-makers to an inconsistent cost-importance ordering task. In contrast, a low-cost, high-importance product is bundled with a high-cost, low-importance product, exposing decision-makers to a consistent cost-importance ordering task. In both cases, the high-importance product should be more salient relative to the low-importance product, thus inducing larger orders for the high-importance product compared to isolated orders associated with the same product. The framework is tested in a decision-making game portraying an inventory prepositioning task in preparation to emergency response. The prospects for debiasing in these contexts are addressed.eng
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.1093/acprof:oso/9780199357215.003.0012
dc.identifier.issnISBN: 9780199357215
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/28895
dc.language.isoengspa
dc.publisherOxford University Pressspa
dc.relation.citationEndPage250
dc.relation.citationStartPage238
dc.relation.citationTitleThe Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings
dc.relation.ispartofThe Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settings, ISBN: 9780199357215, Chapter 12 (2015); pp. 238-250spa
dc.relation.urihttps://oxford.universitypressscholarship.com/view/10.1093/acprof:oso/9780199357215.001.0001/acprof-9780199357215-chapter-12spa
dc.rights.accesRightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.accesoRestringido (Acceso a grupos específicos)spa
dc.sourceThe Handbook of Behavioral Operations Management: Social and Psychological Dynamics in Production and Service Settingsspa
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subject.keywordDebiasingspa
dc.subject.keywordInventory prepositioningspa
dc.subject.keywordNewsvendorspa
dc.subject.keywordPortfoliospa
dc.subject.keywordPull-to-center effectspa
dc.titleKicking the "mean" habit: joint prepositioning in debiasing pull-to-center effectsspa
dc.title.TranslatedTitleEliminando el hábito "mezquino": preposicionamiento conjunto para eliminar los efectos de atracción al centrospa
dc.typebookParteng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaParte de librospa
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