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Técnicas experimentales aplicadas al condicionamiento clásico de preferencias en el comportamiento del consumidor

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dc.creatorCruz,Julio Eduardospa
dc.creatorPérez Acosta, Andrés Manuelspa
dc.date.accessioned2020-08-19T14:40:46Z
dc.date.available2020-08-19T14:40:46Z
dc.date.created2020-01-01spa
dc.description.abstractClassical conditioning (CC) is one of the most emblematic developments of experimentalpsychology and psychological science. CC has implied to its area of knowledge: a matterof research, a set of concepts, a methodology, and, finally, a series of technological andinstrumental developments. Like investigation strategy, CC has been used in the study ofa great diversity of processes like perception,learning, memory, and thought. In the sameway,CC is a procedure that has been extended to an important number of applicationfields where it looks for to take part on concrete behavior changes. More specifically, inthe field of consumer behavior, CC are one of the most influential paradigms because itsgreat utility in the explanation on how preferences on goods and services are acquired andmodified. This article pretends introduce to the experimental procedures in CC and CC ofpreferences, in order to indicate their concepts, variables, special phenomena, and researchopportunities.spa
dc.format.mimetypeapplication/pdf
dc.identifier.issnISSN: 0123-9155
dc.identifier.issnEISSN: 1909-9711
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/27022
dc.language.isospaspa
dc.publisherUniversidad Católica de Colombiaspa
dc.relation.citationEndPage87
dc.relation.citationIssueNo. 8
dc.relation.citationStartPage75
dc.relation.citationTitleActa Colombiana de Psicologia
dc.relation.ispartofActa Colombiana de Psicología, ISSN:0123-9155; EISSN:1909-9711, No.8 (2002);pp.75-87spa
dc.relation.urihttps://actacolombianapsicologia.ucatolica.edu.co/article/view/1949/1717spa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.sourceActa Colombiana de Psicologiaspa
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subjectAcondicionamiento clásicospa
dc.subjectProcedimientos experimentalesspa
dc.subjectPsicología social del consumidorspa
dc.subjectPreferenciasspa
dc.subjectPersuasiónspa
dc.subjectPublicidad.spa
dc.subject.keywordClassical conditioningspa
dc.subject.keywordExperimental proceduresspa
dc.subject.keywordSocial psychology of consumerspa
dc.subject.keywordPreferencesspa
dc.subject.keywordPersuasionspa
dc.subject.keywordAdvertising.spa
dc.titleTécnicas experimentales aplicadas al condicionamiento clásico de preferencias en el comportamiento del consumidorspa
dc.title.TranslatedTitleExperimental techniques applied to the classical conditioning of preferences in consumer behavioreng
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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