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The role of local promoters in helping microentrepreneurs engage in digital business training. The case of Expertienda

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dc.contributor.gruplacGrupo de investigaciones. Facultad de Economía. Universidad del Rosario
dc.creatorRodriguez Lesmes, Paul Andrés
dc.creatorGutierrez, Luis Hernando
dc.creatorUrueña, Juan Carlos
dc.creatorOrtíz, Andrés Felipe
dc.creatorMedina Rojas, Ivan
dc.creatorRomero, Mauricio
dc.date.accessioned2023-09-11T13:59:32Z
dc.date.available2023-09-11T13:59:32Z
dc.date.created2023-09-05
dc.date.issued2023-06
dc.description.abstractThe challenge for policymakers is providing good quality business training services that can reach vast numbers of firms while not expensive. This paper examines the marginal impact of implementing a free smartphone-based business training called Expertienda for Colombian microentrepreneurs. Using teams of local university students and a randomised control trial design, we invited microentrepreneurs to install the application in 2021 and follow up with them at least three times. The sample consisted of 1,013 microentrepreneurs in 10 Colombian cities, for whom we collected administrative records on the application usage and observational and survey data one year after the implementation. We show that for every 100 incentivized businesses, 4 installed and used the app. Moreover, there is no evidence of spillovers at the local level regarding take-up. Regarding business performance, results show no evidence that the course affected financial inclusion, formalisation, or business practices indexes.
dc.format.extent57 pp
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.48713/10336_40947
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/40947
dc.language.isospa
dc.publisherUniversidad del Rosario
dc.publisher.departmentFacultad de Economía
dc.relation.urihttps://ideas.repec.org/p/col/000092/020902.html
dc.rightsAttribution-NonCommercial-NoDerivatives 4.0 International*
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/*
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dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subject.jelC93
dc.subject.jelD22
dc.subject.jelO10
dc.subject.jelO17
dc.subject.keywordFinancial inclusion
dc.subject.keywordbusiness practices
dc.subject.keywordFormality
dc.subject.keywordDigital training
dc.subject.keywordMicrobusiness
dc.titleThe role of local promoters in helping microentrepreneurs engage in digital business training. The case of Expertienda
dc.typeworkingPaper
dc.type.hasVersioninfo:eu-repo/semantics/draft
dc.type.spaDocumento de trabajo
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