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Functions and Sales Arguments in Spanish Advertising. A Study on Female Representation

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dc.creatorBarredo Ibáñez, Daniel
dc.creatorLasso de Vega, Carmenspa
dc.creatorMerchán, Anaspa
dc.creatorVega, Silviaspa
dc.date.accessioned2020-08-19T14:43:44Z
dc.date.available2020-08-19T14:43:44Z
dc.date.created2018-05-15spa
dc.description.abstractAdvertising is responsible for developing part of the contemporary imaginaries, which tend to be imposed as referential frameworks, especially for strategic groups such as those embodied by young people. In this regard, in the following article we present the results of a study in which we evaluated 1520 images published in advertisements from the main Spanish high-end women's magazines (Cosmopolitan, Elle, Glamor, Telva and Vogue). The results in these publications highlight the presence of a restrictive body type for women, which imposes canons of beauty where thinness and slenderness prevail, and to which physical qualities are associated such as white ethnicity, light eyes tonalities, dark or light hair with a length between the shoulders and the chest, a palpable youth and extreme corporal perfection. And also, a pattern that characterizes women devoid of intellectual roles and arguments to purchase and sell, which is an example of symbolic power and objectification of the female body.eng
dc.format.mimetypeapplication/pdf
dc.identifier.doihttps://doi.org/10.5539/res.v10n3p1
dc.identifier.issnISSN: 1918-7173
dc.identifier.issnEISSN: 1918-7181
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/27760
dc.language.isoengspa
dc.publisherCanadian Center of Science and Educationspa
dc.relation.citationEndPage8
dc.relation.citationIssueNo. 3
dc.relation.citationStartPage1
dc.relation.citationTitleReview of European Studies
dc.relation.citationVolumeVol. 10
dc.relation.ispartofReview of European Studies, ISSN: 1918-7173; EISSN: 1918-7181, Vol.10, No.3 (2018); pp. 1-8spa
dc.relation.urihttp://www.ccsenet.org/journal/index.php/res/article/view/74772/41602spa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.sourceReview of European Studiesspa
dc.source.instnameinstname:Universidad del Rosario
dc.source.reponamereponame:Repositorio Institucional EdocUR
dc.subject.keywordCosmopolitanspa
dc.subject.keywordEllespa
dc.subject.keywordGlamourspa
dc.subject.keywordTelvaspa
dc.subject.keywordVoguespa
dc.subject.keywordBody planspa
dc.titleFunctions and Sales Arguments in Spanish Advertising. A Study on Female Representationspa
dc.title.TranslatedTitleFunciones y argumentos de venta en la publicidad española. Un estudio sobre la representación femeninaspa
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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