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Assessment of the blocking effect in classical conditioning of preferences

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dc.creatorContreras-Bejarano C.A.spa
dc.creatorDevia-Luque C.A.spa
dc.creatorCruz-Vásquez J.E.spa
dc.creatorTorres-Berrío A.A.spa
dc.creatorPérez Acosta, Andrés Manuelspa
dc.date.accessioned2020-05-26T00:01:20Z
dc.date.available2020-05-26T00:01:20Z
dc.date.created2011spa
dc.description.abstractThis experimental research was aimed to test Kamin's blocking effect in classical conditioning of preferences applied in the advertisement area. This study was divided into three parts: preliminary Study, Experiment 1, and Experiment 2. In the preliminary Study, both conditioned (a false publicity brand) and unconditioned stimuli (female figure with a controlled waist-to-hip ratio) were selected. Experiments 1 and 2 consisted of training in classical conditioning of preferences and blocking effect. 17-25 year-old undergraduate students of different careers participated in the present study. According to the results, a blocking effect was observed, suggesting an explanation for different phenomena in fields such as marketing or advertisement, especially when implying brands competition.spa
dc.format.mimetypeapplication/pdf
dc.identifier.issn1214381
dc.identifier.urihttps://repository.urosario.edu.co/handle/10336/23352
dc.language.isospaspa
dc.publisherFundacion Universitaria Konrad Lorenzspa
dc.relation.citationEndPage106
dc.relation.citationIssueNo. 1
dc.relation.citationStartPage97
dc.relation.citationTitleSuma Psicologica
dc.relation.citationVolumeVol. 18
dc.relation.ispartofSuma Psicologica, ISSN:1214381, Vol.18, No.1 (2011); pp. 97-106spa
dc.relation.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-79960051910&partnerID=40&md5=4080cd1e2f2c0757a5abb1d7b7e75e47spa
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.rights.accesoAbierto (Texto Completo)spa
dc.source.instnameinstname:Universidad del Rosariospa
dc.source.reponamereponame:Repositorio Institucional EdocURspa
dc.subject.keywordAdvertisingspa
dc.subject.keywordBrand namesspa
dc.subject.keywordClassical conditioningspa
dc.subject.keywordPhysical attractivenessspa
dc.subject.keywordPreferencesspa
dc.titleAssessment of the blocking effect in classical conditioning of preferencesspa
dc.title.TranslatedTitleEvaluación del efecto de bloqueo en el condicionamiento clásico de preferenciasspa
dc.typearticleeng
dc.type.hasVersioninfo:eu-repo/semantics/publishedVersion
dc.type.spaArtículospa
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