Pregrado en Administración en Logística y Producción

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https://repository.urosario.edu.co/handle/10336/1924

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Examinando Pregrado en Administración en Logística y Producción por Director "Silva Plata, Catalina"

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    Paper Circular Economy
    (2025-08-01) Laverde Carreño, Juan Sebastián; Silva Plata, Catalina; Grupo de Ecología Funcional y Ecosistémica (EFE)
    This study of the literature looks at how social media and digital marketing affect customer attitudes, intentions to buy, and actions regarding the circular economy in the fashion sector. The study, which is based on ten scholarly sources and a survey of 318 college students, concludes that digital platforms can support sustainable habits as well as rapid fashion consumption. Despite the growing awareness of sustainability, there is still a big disconnect between consumers' intentions and their real behaviour. The research comes to the conclusion that in order to facilitate the shift to a more circular and sustainable fashion business, clear and reliable marketing tactics are crucial.