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dc.contributor.advisorSanabria, Mauricio 
dc.creatorGamba Ramírez, Jodie Katharine 
dc.creatorSanabria, Mauricio 
dc.date.accessioned2017-02-03T13:01:40Z
dc.date.available2017-02-03T13:01:40Z
dc.date.created2017-01-23
dc.date.issued2017 
dc.identifier.urihttp://repository.urosario.edu.co/handle/10336/12843
dc.descriptionEste artículo presenta los resultados de una investigación realizada al interior de dos contextos. Por un lado, el teórico, en el marco de uno de los discursos más relevantes en los campos de la estrategia organizacional, de la managerial and organizational cognition (MOC) y, en general, de los estudios organizacionales (organization studies): la construcción de sentido (sensemaking). Por el otro, el empírico, en una de las grandes compañías multinacionales del sector automotriz con presencia global. Esta corporación enfrenta una permanente tensión entre lo que dicta la casa matriz, en relación con el cumplimiento de metas y estándares específicos, considerando el mundo entero, y los retos que, teniendo en cuenta lo regional y lo local, experimentan los altos directivos encargados de hacer prosperar la empresa en estos lugares. La aproximación implementada fue cualitativa. Esto en atención a la naturaleza de la problemática abordada y la tradición del campo. Los resultados permiten ampliar el actual nivel de comprensión acerca de los procesos de sensemaking de los altos directivos al enfrentar un entorno estratégico turbulento.
dc.description.abstractThis article presents the results of a research carried out in two contexts. On the one hand, the theorist, in the framework of one of the most relevant discourses in the fields of organizational strategy, managerial and organizational cognition (MOC) and, in general, organizational studies: construction Of sensemaking. On the other, the empirical one, in one of the big multinational companies of the automotive sector with global presence. This corporation faces a permanent tension between what the parent company dictates, in relation to the fulfillment of specific goals and standards, considering the whole world, and the challenges that, taking into account the regional and the local, experience the senior managers in charge of To make the company prosper in these places. The implemented approach was qualitative. This in view of the nature of the problem addressed and the tradition of the field. The results allow us to broaden the current level of understanding about senior management sensemaking processes in the face of a turbulent strategic environment
dc.description.sponsorshipCentro de Estudios Empresariales para la Perdurabilidad
dc.format.mimetypeapplication/pdf
dc.language.isospa
dc.sourceinstname:Universidad del Rosario
dc.sourcereponame:Repositorio Institucional EdocUR
dc.subjectEstrategia
dc.subjectIndustria automotriz
dc.subjectEstudios Organizacionales
dc.subject.ddcAdministración general 
dc.subject.lembInvestigación organizacional
dc.subject.lembComunicación organizacional
dc.subject.lembAdministración del conocimiento
dc.titleLa construcción de sentido (‘sensemaking’) de un entorno estratégico turbulento por parte de los altos directivos: un estudio en una multinacional automotriz
dc.typemasterThesis
dc.publisherUniversidad del Rosario
dc.creator.degreeMagíster en Dirección y Gerencia de Empresas
dc.publisher.programMaestría en Dirección
dc.publisher.departmentFacultad de administración
dc.subject.keywordStrategy
dc.subject.keywordAutomotive Industry
dc.subject.keywordOrganizational studies
dc.subject.keywordSensemaking, Managerial and Organizational Cognition (MOC)
dc.rights.accesRightsinfo:eu-repo/semantics/openAccess
dc.type.spaTesis de maestría
dc.rights.accesoAbierto (Texto Completo)
dc.type.hasVersioninfo:eu-repo/semantics/acceptedVersion
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